Data Privacy and Security Challenges in Content Moderation Systems
Main Article Content
Abstract
Content moderation systems play a critical role in ensuring that digital platforms maintain safe, respectful, and inclusive environments. However, these systems often face significant challenges concerning data privacy and security. The reliance on user-generated content exposes platforms to sensitive information, including personal identifiers, which increases the risk of data breaches and misuse. Content moderation processes frequently involve third-party moderation services or automated tools, raising concerns about the unauthorized access and processing of user data.
Balancing effective moderation with stringent privacy laws, such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), is an ongoing challenge. Additionally, securing vast amounts of user data from cyberattacks, unauthorized access, and internal misuse requires robust infrastructure and encryption technologies. While machine learning and artificial intelligence (AI) have revolutionized content moderation, they also pose risks, such as potential biases in datasets and the lack of transparency in decision-making processes.
Another critical challenge lies in the trade-off between maintaining user privacy and enabling effective moderation. Encryption and anonymization techniques often limit the ability to identify harmful content, such as hate speech, harassment, or explicit materials. Moreover, regulatory compliance across different jurisdictions adds complexity to implementing universally secure and privacy-preserving moderation strategies.
This paper explores the multidimensional challenges of data privacy and security in content moderation systems. It discusses emerging trends, the role of AI and machine learning, and potential solutions to balance user safety with privacy rights, ensuring a fair and secure digital ecosystem.
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• Vadlamani, Satish, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2022). Enhancing Corporate Finance Data Management Using Databricks And Snowflake. Universal Research Reports, 9(4), 682–602. https://doi.org/10.36676/urr.v9.i4.1394
• Sivasankaran Balasubramaniam, Vanitha, S. P. Singh, Sivaprasad Nadukuru, Shalu Jain, Raghav Agarwal, and Alok Gupta. (2022). Integrating Human Resources Management with IT Project Management for Better Outcomes. International Journal of Computer Science and Engineering 11(1):141–164. ISSN (P): 2278–9960; ISSN (E): 2278–9979.
• Archit Joshi, Vishwas Rao Salunkhe, Shashwat Agrawal, Prof.(Dr) Punit Goel, & Vikhyat Gupta. (2022). Optimizing Ad Performance Through Direct Links and Native Browser Destinations. International Journal for Research Publication and Seminar, 13(5), 538–571.
• Joshi, Archit, Sivaprasad Nadukuru, Shalu Jain, Raghav Agarwal, and Om Goel. (2022). Innovations in Package Delivery Tracking for Mobile Applications. International Journal of General Engineering and Technology 11(1):9-48.
• Joshi, Archit, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Dr. Shakeb Khan, and Er. Aman Shrivastav. (2022). Reducing Delivery Placement Errors with Advanced Mobile Solutions. International Journal of Computer Science and Engineering 11(1):141–164.
• Krishna Kishor Tirupati, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2022). Optimizing Machine Learning Models for Predictive Analytics in Cloud Environments. International Journal for Research Publication and Seminar, 13(5), 611–642.
• Tirupati, Krishna Kishor, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, and Dr. Shakeb Khan. (2022). Implementing Scalable Backend Solutions with Azure Stack and REST APIs. International Journal of General Engineering and Technology (IJGET) 11(1): 9–48.
• Tirupati, Krishna Kishor, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, Om Goel, and Aman Shrivastav. (2022). “Best Practices for Automating Deployments Using CI/CD Pipelines in Azure.” International Journal of Computer Science and Engineering 11(1):141–164.
• Sivaprasad Nadukuru, Rahul Arulkumaran, Nishit Agarwal, Prof.(Dr) Punit Goel, & Anshika Aggarwal. (2022). Optimizing SAP Pricing Strategies with Vendavo and PROS Integration. International Journal for Research Publication and Seminar, 13(5), 572–610.
• Nadukuru, Sivaprasad, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, and Om Goel. (2022). Improving SAP SD Performance Through Pricing Enhancements and Custom Reports. International Journal of General Engineering and Technology (IJGET), 11(1):9–48.
• Nadukuru, Sivaprasad, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and Aman Shrivastav. (2022). Best Practices for SAP OTC Processes from Inquiry to Consignment. International Journal of Computer Science and Engineering, 11(1):141–164. ISSN (P): 2278–9960; ISSN (E): 2278–9979
• Pagidi, Ravi Kiran, Siddhey Mahadik, Shanmukha Eeti, Om Goel, Shalu Jain, and Raghav Agarwal. (2022). Data Governance in Cloud Based Data Warehousing with Snowflake. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 10(8):10. Retrieved from www.ijrmeet.org
• Ravi Kiran Pagidi, Nishit Agarwal, Venkata Ramanaiah Chintha, Er. Aman Shrivastav, Shalu Jain, Om Goel. (2022). Data Migration Strategies from On-Prem to Cloud with Azure Synapse. IJRAR - International Journal of Research and Analytical Reviews (IJRAR), Volume.9, Issue 3, Page No pp.308-323. Available at: www.ijrar.org
• Ravi Kiran Pagidi, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2022). Enhancing ETL Performance Using Delta Lake in Data Analytics Solutions. Universal Research Reports, 9(4), 473–495. DOI: 10.36676/urr.v9.i4.1381
• Ravi Kiran Pagidi, Rajas Paresh Kshir-sagar, Phanindra Kumar Kankanampati, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, & Om Goel. (2022). Leveraging Data Engineering Techniques for Enhanced Business Intelligence. Universal Research Reports, 9(4), 561–581. DOI: 10.36676/urr.v9.i4.1392
• Vadlamani, Satish, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. (2022). “Improving Field Sales Efficiency with Data Driven Analytical Solutions.” International Journal of Research in Modern Engineering and Emerging Technology 10(8):70. Retrieved from https://www.ijrmeet.org.
• Satish Vadlamani, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof.(Dr) Punit Goel, Om Goel, Designing and Implementing Cloud Based Data Warehousing Solutions, IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.9, Issue 3, Page No pp.324-337, August 2022, Available at: http://www.ijrar.org/IJRAR22C3166.pdf
• Satish Vadlamani, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, & Shalu Jain. (2022). Transforming Legacy Data Systems to Modern Big Data Platforms Using Hadoop. Universal Research Reports, 9(4), 426–450. Retrieved from https://urr.shodhsagar.com/index.php/j/article/view/1379
• Kumar, Ashish, Archit Joshi, FNU Antara, Satendra Pal Singh, Om Goel, and Pandi Kirupa Gopalakrishna. 2023. Leveraging Artificial Intelligence to Enhance Customer Engagement and Upsell Opportunities. International Journal of Computer Science and Engineering (IJCSE), 12(2):89–114.
• Chamarthy, Shyamakrishna Siddharth, Pronoy Chopra, Shanmukha Eeti, Om Goel, Arpit Jain, and Punit Goel. 2023. Real-Time Data Acquisition in Medical Devices for Respiratory Health Monitoring. International Journal of Computer Science and Engineering (IJCSE), 12(2):89–114.
• Vanitha Sivasankaran Balasubramaniam, Rahul Arulkumaran, Nishit Agarwal, Anshika Aggarwal, & Prof.(Dr) Punit Goel. (2023). Leveraging Data Analysis Tools for Enhanced Project Decision Making. Universal Research Reports, 10(2), 712–737. https://doi.org/10.36676/urr.v10.i2.1376
• Balasubramaniam, Vanitha Sivasankaran, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, Om Goel, and Er. Aman Shrivastav. (2023). Evaluating the Impact of Agile and Waterfall Methodologies in Large Scale IT Projects. International Journal of Progressive Research in Engineering Management and Science 3(12): 397-412. DOI: https://www.doi.org/10.58257/IJPREMS32363.
• Archit Joshi, Rahul Arulkumaran, Nishit Agarwal, Anshika Aggarwal, Prof.(Dr) Punit Goel, & Dr. Alok Gupta. (2023). Cross Market Monetization Strategies Using Google Mobile Ads. Innovative Research Thoughts, 9(1), 480–507.
• Archit Joshi, Murali Mohana Krishna Dandu, Vanitha Sivasankaran, A Renuka, & Om Goel. (2023). Improving Delivery App User Experience with Tailored Search Features. Universal Research Reports, 10(2), 611–638.
• Krishna Kishor Tirupati, Murali Mohana Krishna Dandu, Vanitha Sivasankaran Balasubramaniam, A Renuka, & Om Goel. (2023). End to End Development and Deployment of Predictive Models Using Azure Synapse Analytics. Innovative Research Thoughts, 9(1), 508–537.
• Krishna Kishor Tirupati, Archit Joshi, Dr S P Singh, Akshun Chhapola, Shalu Jain, & Dr. Alok Gupta. (2023). Leveraging Power BI for Enhanced Data Visualization and Business Intelligence. Universal Research Reports, 10(2), 676–711.
• Krishna Kishor Tirupati, Dr S P Singh, Sivaprasad Nadukuru, Shalu Jain, & Raghav Agarwal. (2023). Improving Database Performance with SQL Server Optimization Techniques. Modern Dynamics: Mathematical Progressions, 1(2), 450–494.
• Krishna Kishor Tirupati, Shreyas Mahimkar, Sumit Shekhar, Om Goel, Arpit Jain, and Alok Gupta. (2023). Advanced Techniques for Data Integration and Management Using Azure Logic Apps and ADF. International Journal of Progressive Research in Engineering Management and Science 3(12):460–475.
• Sivaprasad Nadukuru, Archit Joshi, Shalu Jain, Krishna Kishor Tirupati, & Akshun Chhapola. (2023). Advanced Techniques in SAP SD Customization for Pricing and Billing. Innovative Research Thoughts, 9(1), 421–449. DOI: 10.36676/irt.v9.i1.1496
• Sivaprasad Nadukuru, Dr S P Singh, Shalu Jain, Om Goel, & Raghav Agarwal. (2023). Implementing SAP Hybris for E commerce Solutions in Global Enterprises. Universal Research Reports, 10(2), 639–675. DOI: 10.36676/urr.v10.i2.1374
• Nadukuru, Sivaprasad, Venkata Ramanaiah Chintha, Vishesh Narendra Pamadi, Punit Goel, Vikhyat Gupta, and Om Goel. (2023). SAP Pricing Procedures Configuration and Optimization Strategies. International Journal of Progressive Research in Engineering Management and Science, 3(12):428–443. DOI: https://www.doi.org/10.58257/IJPREMS32370
• Pagidi, Ravi Kiran, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, and Shalu Jain. (2023). Real-Time Data Processing with Azure Event Hub and Streaming Analytics. International Journal of General Engineering and Technology (IJGET) 12(2):1–24.
• Pagidi, Ravi Kiran, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. (2023). Building Business Intelligence Dashboards with Power BI and Snowflake. International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 3(12):523-541. DOI: https://www.doi.org/10.58257/IJPREMS32316
• Pagidi, Ravi Kiran, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. (2023). Real Time Data Ingestion and Transformation in Azure Data Platforms. International Research Journal of Modernization in Engineering, Technology and Science, 5(11):1-12. DOI: 10.56726/IRJMETS46860
• Pagidi, Ravi Kiran, Phanindra Kumar Kankanampati, Rajas Paresh Kshirsagar, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2023). Implementing Advanced Analytics for Real-Time Decision Making in Enterprise Systems. International Journal of Electronics and Communication Engineering (IJECE)
• Kshirsagar, Rajas Paresh, Vishwasrao Salunkhe, Pronoy Chopra, Aman Shrivastav, Punit Goel, and Om Goel. (2023). Enhancing Self-Service Ad Platforms with Homegrown Ad Stacks: A Case Study. International Journal of General Engineering and Technology, 12(2):1–24.
• Kshirsagar, Rajas Paresh, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2023). Improving Media Buying Cycles Through Advanced Data Analytics. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 3(12):542–558. Retrieved https://www.ijprems.com
• Kshirsagar, Rajas Paresh, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. (2023). Cross Functional Leadership in Product Development for Programmatic Advertising Platforms. International Research Journal of Modernization in Engineering Technology and Science 5(11):1-15. doi: https://www.doi.org/10.56726/IRJMETS46861
• Kankanampati, Phanindra Kumar, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. (2023). Optimizing Spend Management with SAP Ariba and S4 HANA Integration. International Journal of General Engineering and Technology (IJGET) 12(2):1–24.
• Kankanampati, Phanindra Kumar, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, and Om Goel. (2023). Ensuring Compliance in Global Procurement with Third Party Tax Solutions Integration. International Journal of Progressive Research in Engineering Management and Science 3(12):488-505. doi: https://www.doi.org/10.58257/IJPREMS32319
• Kankanampati, Phanindra Kumar, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Shakeb Khan, and Arpit Jain. (2023). Agile Methodologies in Procurement Solution Design Best Practices. International Research Journal of Modernization in Engineering, Technology and Science 5(11). doi: https://www.doi.org/10.56726/IRJMETS46859
• Vadlamani, Satish, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. (2023). Optimizing Data Integration Across Disparate Systems with Alteryx and Informatica. International Journal of General Engineering and Technology 12(2):1–24.
• Vadlamani, Satish, Nishit Agarwal, Venkata Ramanaiah Chintha, Er. Aman Shrivastav, Shalu Jain, and Om Goel. (2023). Cross Platform Data Migration Strategies for Enterprise Data Warehouses. International Research Journal of Modernization in Engineering, Technology and Science 5(11):1-10. https://doi.org/10.56726/IRJMETS46858.
• Vadlamani, Satish, Phanindra Kumar Kankanampati, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2023). Integrating Cloud-Based Data Architectures for Scalable Enterprise Solutions. International Journal of Electrical and Electronics Engineering 13(1):21–48.
• Indra Reddy Mallela, Phanindra Kumar Kankanampati, Abhishek Tangudu, Om Goel, Pandi Kirupa Gopalakrishna, & Prof.(Dr.) Arpit Jain. 2024. Machine Learning Applications in Fraud Detection for Financial Institutions. Darpan International Research Analysis, 12(3), 711–743. https://doi.org/10.36676/dira.v12.i3.130.
• Dave, Arth, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. 2024. The Role of Machine Learning in Optimizing Personalized Ad Recommendations. International Journal of Computer Science and Engineering (IJCSE), 13(1):93-120.
• Dave, Arth, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof. (Dr) Arpit Jain, and Prof. (Dr) Punit Goel. 2024. The Impact of Personalized Ads on Consumer Behaviour in Video Streaming Services. International Journal of Computer Science and Engineering (IJCSE), 13(1):93–120.
• Dave, Arth, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Punit Goel, and S. P. Singh. 2024. Cloud Infrastructure for Real-Time Personalized Ad Delivery. International Journal of Worldwide Engineering Research, 2(9):70-86. Retrieved (http://www.ijwer.com).
• Saoji, Mahika, Abhishek Tangudu, Ravi Kiran Pagidi, Om Goel, Arpit Jain, and Punit Goel. 2024. Virtual Reality in Surgery and Rehab: Changing the Game for Doctors and Patients. International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 4(3):953–969. doi: https://www.doi.org/10.58257/IJPREMS32801.
• Saoji, Mahika, Ashish Kumar, Arpit Jain, Pandi Kirupa Gopalakrishna, Lalit Kumar, and Om Goel. 2024. Neural Engineering and Brain-Computer Interfaces: A New Approach to Mental Health. International Journal of Computer Science and Engineering, 13(1):121–146.
• Saoji, Mahika, Chandrasekhara Mokkapati, Indra Reddy Mallela, Sangeet Vashishtha, Shalu Jain, and Vikhyat Gupta. 2024. Molecular Imaging in Cancer Treatment: Seeing Cancer Like Never Before. International Journal of Worldwide Engineering Research, 2(5):5-25. Retrieved from http://www.ijwer.com.
• Ashish Kumar, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr Satendra Pal Singh, Prof. (Dr) Punit Goel, & Om Goel. 2024. Strategies for Maximizing Customer Lifetime Value through Effective Onboarding and Renewal Management. Darpan International Research Analysis, 12(3), 617–646. https://doi.org/10.36676/dira.v12.i3.127.
• Kumar, Ashish, Krishna Kishor Tirupati, Pronoy Chopra, Ojaswin Tharan, Shalu Jain, and Sangeet Vashishtha. 2024. Impact of Multi-Year Contracts on Customer Success Metrics and Revenue Retention. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 12(10):1. Retrieved October, 2024 (https://www.ijrmeet.org).
• Kumar, Ashish, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Ojaswin Tharan, and Arpit Jain. 2024. Effective Project Management in Cross-Functional Teams for Product Launch Success. International Journal of Current Science (IJCSPUB), 14(1):402. Retrieved (https://www.ijcspub.org).
• Kumar, Ashish, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Pandi Kirupa Gopalakrishna, and Prof. (Dr) Sangeet Vashishtha. 2024. Data Driven Strategies for Improving Customer Experience and Retention. International Journal of Worldwide Engineering Research, 2(10):52-71. www.ijwer.com. e-ISSN: 2584-1645.
• Shyamakrishna Siddharth Chamarthy, Satish Vadlamani, Ashish Kumar, Om Goel, Pandi Kirupa Gopalakrishna, & Raghav Agarwal. 2024. Optimizing Data Ingestion and Manipulation for Sports Marketing Analytics. Darpan International Research Analysis, 12(3), 647–678. https://doi.org/10.36676/dira.v12.i3.128.
• Vanitha Sivasankaran Balasubramaniam, Murali Mohana Krishna Dandu, A Renuka, Om Goel, & Nishit Agarwal. (2024). Enhancing Vendor Management for Successful IT Project Delivery. Modern Dynamics: Mathematical Progressions, 1(2), 370–398. https://doi.org/10.36676/mdmp.v1.i2.29
• Archit Joshi, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2024). Leveraging System Browsers for Enhanced Mobile Ad Conversions. Darpan International Research Analysis, 12(1), 180–206.
• Archit Joshi, Krishna Kishor Tirupati, Akshun Chhapola, Shalu Jain, & Om Goel. (2024). Architectural Approaches to Migrating Key Features in Android Apps. Modern Dynamics: Mathematical Progressions, 1(2), 495–539.
• Krishna Kishor Tirupati, Rahul Arulkumaran, Nishit Agarwal, Anshika Aggarwal, & Prof.(Dr) Punit Goel. (2024). Integrating Azure Services for Real Time Data Analytics and Big Data Processing. Darpan International Research Analysis, 12(1), 207–232.
• Krishna Kishor Tirupati, Dr S P Singh, Shalu Jain, & Om Goel. (2024). Leveraging Power BI for Enhanced Data Visualization and Business Intelligence. Universal Research Reports, 10(2), 676–711.
• Sivaprasad Nadukuru, Murali Mohana Krishna Dandu, Vanitha Sivasankaran Balasubramaniam, A Renuka, & Om Goel. (2024). Enhancing Order to Cash Processes in SAP Sales and Distribution. Darpan International Research Analysis, 12(1), 108–139. DOI: 10.36676/dira.v12.i1.109
• Sivaprasad Nadukuru, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Dr. Shakeb Khan, & Dr. Alok Gupta. (2024). Leveraging Vendavo for Strategic Pricing Management and Profit Analysis. Modern Dynamics: Mathematical Progressions, 1(2), 426–449. DOI: 10.36676/mdmp.v1.i2.31
• Pagidi, Ravi Kiran, Vishwasrao Salunkhe, Pronoy Chopra, Aman Shrivastav, Punit Goel, and Om Goel. (2024). Scalable Data Pipelines Using Azure Data Factory and Databricks. International Journal of Computer Science and Engineering, 13(1):93-120.
• Ravi Kiran Pagidi, Rahul Arulkumaran, Shreyas Mahimkar, Aayush Jain, Shakeb Khan, and Arpit Jain. (2024). Optimizing Big Data Workflows in Azure Databricks Using Python and Scala. International Journal of Worldwide Engineering Research, 2(9):35-51. DOI: https://www.ijwer.com
• Vadlamani, Satish, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Prof. (Dr.) Punit Goel, and Dr. S.P. Singh. (2024). Leveraging Business Intelligence for Decision Making in Complex Data Environments. International Journal of Worldwide Engineering Research 2(9):1-18. Retrieved from www.ijwer.com.
• Vadlamani, Satish, Phanindra Kumar Kankanampati, Punit Goel, Arpit Jain, and Vikhyat Gupta. (2024). Integrating Cloud-Based Data Architectures for Scalable Enterprise Solutions. International Journal of Electrical and Electronics Engineering 13(1):21–48.
• Gannamneni, Nanda Kishore, Nishit Agarwal, Venkata Ramanaiah Chintha, Aman Shrivastav, Shalu Jain, and Om Goel. (2024). Optimizing the Order to Cash Process with SAP SD: A Comprehensive Case Study. International Journal of Worldwide Engineering Research 02(09):19-34. Retrieved (http://www.ijwer.com).
• Kshirsagar, Rajas Paresh, Phanindra Kumar Kankanampati, Ravi Kiran Pagidi, Aayush Jain, Shakeb Khan, and Arpit Jain. (2024). Optimizing Cloud Infrastructure for Scalable Data Processing Solutions. International Journal of Electrical and Electronics Engineering (IJEEE), 13(1):21–48
• Kshirsagar, Rajas Paresh, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Punit Goel, and S. P. Singh. (2024). Advanced Data Analytics in Real Time Bidding Platforms for Display Advertising. International Journal of Computer Science and Engineering 13(1):93–120.