Privacy-Preserving Techniques in Big Data Analytics
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Abstract
The exponential growth of data in recent years has created unprecedented opportunities for insights through big data analytics. However, this surge in data generation also raises significant privacy concerns, especially when sensitive information is involved. Privacy-preserving techniques have emerged as a critical area of research to ensure the ethical use of data while maintaining analytical efficacy. This paper explores state-of-the-art approaches to safeguarding privacy in big data analytics. Techniques such as data anonymization, differential privacy, secure multi-party computation, and homomorphic encryption are examined for their effectiveness and applicability across various domains.
Anonymization techniques aim to remove personally identifiable information while retaining analytical utility, though challenges like re-identification attacks persist. Differential privacy introduces calibrated noise to data, balancing privacy and accuracy. Secure multi-party computation enables collaborative analytics without sharing raw data, promoting confidentiality in distributed environments. Homomorphic encryption allows computations on encrypted data, ensuring security throughout the analytical process.
The integration of privacy-preserving techniques into big data workflows demands addressing computational overheads, scalability, and regulatory compliance. This paper also highlights how combining multiple privacy-preserving methods can mitigate individual limitations and enhance overall robustness. As privacy regulations evolve, such as the General Data Protection Regulation (GDPR) and similar frameworks, these techniques become increasingly vital.
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• Sengar, Hemant Singh, Rajas Paresh Kshirsagar, Vishwasrao Salunkhe, Dr. Satendra Pal Singh, Dr. Lalit Kumar, and Prof. (Dr.) Punit Goel. 2022. Enhancing SaaS Revenue Recognition Through Automated Billing Systems. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-10.
• Siddagoni Bikshapathi, Mahaveer, Shyamakrishna Siddharth Chamarthy, Vanitha Sivasankaran Balasubramaniam, Prof. (Dr) MSR Prasad, Prof. (Dr) Sandeep Kumar, and Prof. (Dr) Sangeet. 2022. "Integration of Zephyr RTOS in Motor Control Systems: Challenges and Solutions." International Journal of Computer Science and Engineering (IJCSE) 11(2).
• Kyadasu, Rajkumar, Shyamakrishna Siddharth Chamarthy, Vanitha Sivasankaran Balasubramaniam, MSR Prasad, Sandeep Kumar, and Sangeet. 2022. "Advanced Data Governance Frameworks in Big Data Environments for Secure Cloud Infrastructure." International Journal of Computer Science and Engineering (IJCSE) 11(2): 1–12.
• Mane, Hrishikesh Rajesh, Aravind Ayyagari, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2022. "Serverless Platforms in AI SaaS Development: Scaling Solutions for Rezoome AI." International Journal of Computer Science and Engineering (IJCSE) 11(2): 1–12.
• Bisetty, Sanyasi Sarat Satya Sukumar, Aravind Ayyagari, Krishna Kishor Tirupati, Sandeep Kumar, MSR Prasad, and Sangeet Vashishtha. 2022. "Legacy System Modernization: Transitioning from AS400 to Cloud Platforms." International Journal of Computer Science and Engineering (IJCSE) 11(2): [Jul-Dec].
• Krishnamurthy, Satish, Ashvini Byri, Ashish Kumar, Satendra Pal Singh, Om Goel, and Punit Goel. “Utilizing Kafka and Real-Time Messaging Frameworks for High-Volume Data Processing.” International Journal of Progressive Research in Engineering Management and Science 2(2):68–84. https://doi.org/10.58257/IJPREMS75.
• Krishnamurthy, Satish, Nishit Agarwal, Shyama Krishna, Siddharth Chamarthy, Om Goel, Prof. (Dr.) Punit Goel, and Prof. (Dr.) Arpit Jain. “Machine Learning Models for Optimizing POS Systems and Enhancing Checkout Processes.” International Journal of Applied Mathematics & Statistical Sciences 11(2):1-10. IASET. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Dharuman, Narain Prithvi, Sandhyarani Ganipaneni, Chandrasekhara Mokkapati, Om Goel, Lalit Kumar, and Arpit Jain. “Microservice Architectures and API Gateway Solutions in Modern Telecom Systems.” International Journal of Applied Mathematics & Statistical Sciences 11(2): 1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Prasad, Rohan Viswanatha, Rakesh Jena, Rajas Paresh Kshirsagar, Om Goel, Arpit Jain, and Punit Goel. 2022. "Optimizing DevOps Pipelines for Multi-Cloud Environments." International Journal of Computer Science and Engineering (IJCSE) 11(2):293–314.
• Sayata, Shachi Ghanshyam, Sandhyarani Ganipaneni, Rajas Paresh Kshirsagar, Om Goel, Prof. (Dr.) Arpit Jain, and Prof. (Dr.) Punit Goel. Automated Solutions for Daily Price Discovery in Energy Derivatives. International Journal of Computer Science and Engineering (IJCSE).
• Akisetty, Antony Satya Vivek Vardhan, Priyank Mohan, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. 2022. "Real-Time Fraud Detection Using PySpark and Machine Learning Techniques." International Journal of Computer Science and Engineering (IJCSE) 11(2):315–340.
• Bhat, Smita Raghavendra, Priyank Mohan, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. 2022. "Scalable Solutions for Detecting Statistical Drift in Manufacturing Pipelines." International Journal of Computer Science and Engineering (IJCSE) 11(2):341–362.
• Abdul, Rafa, Ashish Kumar, Murali Mohana Krishna Dandu, Punit Goel, Arpit Jain, and Aman Shrivastav. 2022. "The Role of Agile Methodologies in Product Lifecycle Management (PLM) Optimization." International Journal of Computer Science and Engineering 11(2):363–390.
• Balachandar, Ramalingam, Sivaprasad Nadukuru, Saurabh Ashwinikumar Dave, Om Goel, Arpit Jain, and Lalit Kumar. 2022. Using Predictive Analytics in PLM for Proactive Maintenance and Decision-Making. International Journal of Progressive Research in Engineering Management and Science 2(1):70–88. doi:10.58257/IJPREMS57.
• Ramalingam, Balachandar, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Sangeet Vashishtha, and Shalu Jain. 2022. Reducing Supply Chain Costs Through Component Standardization in PLM. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-10.
• Tirupathi, Rajesh, Sneha Aravind, Hemant Singh Sengar, Lalit Kumar, Satendra Pal Singh, and Punit Goel. 2022. Integrating AI and Data Analytics in SAP S/4 HANA for Enhanced Business Intelligence. International Journal of Computer Science and Engineering (IJCSE) 12(1):1–24.
• Tirupathi, Rajesh, Ashish Kumar, Srinivasulu Harshavardhan Kendyala, Om Goel, Raghav Agarwal, and Shalu Jain. 2022. Automating SAP Data Migration with Predictive Models for Higher Data Quality. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(8):69.
• Tirupathi, Rajesh, Sneha Aravind, Ashish Kumar, Satendra Pal Singh, Om Goel, and Punit Goel. 2022. Improving Efficiency in SAP EPPM Through AI-Driven Resource Allocation Strategies. International Journal of Current Science (IJCSPUB) 13(4):572.
• Tirupathi, Rajesh, Archit Joshi, Indra Reddy Mallela, Shalu Jain, and Om Goel. 2022. Enhancing Data Privacy in Machine Learning with Automated Compliance Tools. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-10. doi:10.1234/ijamss.2022.12345.
• Tirupathi, Rajesh, Sivaprasad Nadukuru, Saurabh Ashwini Kumar Dave, Om Goel, Prof. (Dr.) Arpit Jain, and Dr. Lalit Kumar. 2022. AI-Based Optimization of Resource-Related Billing in SAP Project Systems. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-12.
• Govindarajan, Balaji, Abhishek Tangudu, Om Goel, Phanindra Kumar Kankanampati, Arpit Jain, and Lalit Kumar. 2022. Testing Automation in Duck Creek Policy and Billing Centers. International Journal of Applied Mathematics & Statistical Sciences 11(2):1-12.
• 8. Kendyala, Srinivasulu Harshavardhan, Abhijeet Bajaj, Priyank Mohan, Prof. (Dr.) Punit Goel, Dr. Satendra Pal Singh, and Prof. (Dr.) Arpit Jain. (2022). Exploring Custom Adapters and Data Stores for Enhanced SSO Functionality. International Journal of Applied Mathematics and Statistical Sciences, 11(2): 1–10. ISSN (P): 2319-3972; ISSN (E): 2319-3980.
Ramachandran, Ramya, Sivaprasad Nadukuru, Saurabh Ashwinikumar Dave, Om Goel, Arpit Jain, and Lalit Kumar. (2022). Streamlining Multi-System Integrations Using Oracle Integration Cloud (OIC). International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 2(1): 54–69. doi: 10.58257/IJPREMS59.
Ramachandran, Ramya, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Prof. (Dr) Sangeet Vashishtha, and Shalu Jain. (2022). Advanced Techniques for ERP Customizations and Workflow Automation. International Journal of Applied Mathematics and Statistical Sciences, 11(2): 1–10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Priyank Mohan, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Lalit Kumar, and Arpit Jain. (2022). Improving HR Case Resolution through Unified Platforms. International Journal of Computer Science and Engineering (IJCSE), 11(2), 267–290.
• Priyank Mohan, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Shalu Jain, and Sangeet Vashishtha. (2022). Optimizing Time and Attendance Tracking Using Machine Learning. International Journal of Research in Modern Engineering and Emerging Technology, 12(7), 1–14.
• Priyank Mohan, Ravi Kiran Pagidi, Aravind Ayyagari, Punit Goel, Arpit Jain, and Satendra Pal Singh. (2022). Employee Advocacy Through Automated HR Solutions. International Journal of Current Science (IJCSPUB), 14(2), 24. https://www.ijcspub.org
• Priyank Mohan, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr. Satendra Pal Singh, Prof. (Dr.) Punit Goel, and Om Goel. (2022). Continuous Delivery in Mobile and Web Service Quality Assurance. International Journal of Applied Mathematics and Statistical Sciences, 11(1): 1-XX. ISSN (P): 2319-3972; ISSN (E): 2319-3980
• Imran Khan, Satish Vadlamani, Ashish Kumar, Om Goel, Shalu Jain, and Raghav Agarwal. (2022). Impact of Massive MIMO on 5G Network Coverage and User Experience. International Journal of Applied Mathematics & Statistical Sciences, 11(1): 1-xx. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Ganipaneni, Sandhyarani, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Pandi Kirupa Gopalakrishna, and Prof. (Dr.) Arpit Jain. 2022. Customization and Enhancements in SAP ECC Using ABAP. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1):1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Dave, Saurabh Ashwinikumar, Ravi Kiran Pagidi, Aravind Ayyagari, Punit Goel, Arpit Jain, and Satendra Pal Singh. 2022. Optimizing CICD Pipelines for Large Scale Enterprise Systems. International Journal of Computer Science and Engineering 11(2):267–290. doi: 10.5555/2278-9979.
• Dave, Saurabh Ashwinikumar, Archit Joshi, FNU Antara, Dr. Satendra Pal Singh, Om Goel, and Pandi Kirupa Gopalakrishna. 2022. Cross Region Data Synchronization in Cloud Environments. International Journal of Applied Mathematics and Statistical Sciences 11(1):1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Jena, Rakesh, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Shalu Jain, and Prof. (Dr.) Sangeet Vashishtha. 2022. Implementing Transparent Data Encryption (TDE) in Oracle Databases. International Journal of Computer Science and Engineering (IJCSE) 11(2):179–198. ISSN (P): 2278-9960; ISSN (E): 2278-9979. © IASET.
• Jena, Rakesh, Nishit Agarwal, Shanmukha Eeti, Om Goel, Prof. (Dr.) Arpit Jain, and Prof. (Dr.) Punit Goel. 2022. Real-Time Database Performance Tuning in Oracle 19C. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1):1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Vanitha Sivasankaran Balasubramaniam, Santhosh Vijayabaskar, Pramod Kumar Voola, Raghav Agarwal, & Om Goel. (2022). Improving Digital Transformation in Enterprises Through Agile Methodologies. International Journal for Research Publication and Seminar, 13(5), 507–537. https://doi.org/10.36676/jrps.v13.i5.1527
• Mallela, Indra Reddy, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Shalu Jain, and Pandi Kirupa Gopalakrishna. 2022. Fraud Detection in Credit/Debit Card Transactions Using ML and NLP. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1): 1–8. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Balasubramaniam, Vanitha Sivasankaran, Archit Joshi, Krishna Kishor Tirupati, Akshun Chhapola, and Shalu Jain. (2022). The Role of SAP in Streamlining Enterprise Processes: A Case Study. International Journal of General Engineering and Technology (IJGET) 11(1):9–48.
• Chamarthy, Shyamakrishna Siddharth, Phanindra Kumar Kankanampati, Abhishek Tangudu, Ojaswin Tharan, Arpit Jain, and Om Goel. 2022. Development of Data Acquisition Systems for Remote Patient Monitoring. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1):107–132. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Byri, Ashvini, Ravi Kiran Pagidi, Aravind Ayyagari, Punit Goel, Arpit Jain, and Satendra Pal Singh. 2022. Performance Testing Methodologies for DDR Memory Validation. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1):133–158. ISSN (P): 2319–3972, ISSN (E): 2319–3980.
• Arth Dave, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof. (Dr.) Arpit Jain. (2022). Techniques for Enhancing User Engagement through Personalized Ads on Streaming Platforms. Universal Research Reports, 9(3), 196–218. https://doi.org/10.36676/urr.v9.i3.1390
• Kumar, Ashish, Rajas Paresh Kshirsagar, Vishwasrao Salunkhe, Pandi Kirupa Gopalakrishna, Punit Goel, and Satendra Pal Singh. (2022). Enhancing ROI Through AI Powered Customer Interaction Models. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS), 11(1):79–106.
• Joshi, Archit, Sivaprasad Nadukuru, Shalu Jain, Raghav Agarwal, and Om Goel. (2022). Innovations in Package Delivery Tracking for Mobile Applications. International Journal of General Engineering and Technology 11(1):9-48.
• Joshi, Archit, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Dr. Shakeb Khan, and Er. Aman Shrivastav. (2022). Reducing Delivery Placement Errors with Advanced Mobile Solutions. International Journal of Computer Science and Engineering 11(1):141–164.
• Krishna Kishor Tirupati, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2022). Optimizing Machine Learning Models for Predictive Analytics in Cloud Environments. International Journal for Research Publication and Seminar, 13(5), 611–642.
• Sivaprasad Nadukuru, Rahul Arulkumaran, Nishit Agarwal, Prof.(Dr) Punit Goel, & Anshika Aggarwal. (2022). Optimizing SAP Pricing Strategies with Vendavo and PROS Integration. International Journal for Research Publication and Seminar, 13(5), 572–610.
• Nadukuru, Sivaprasad, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, and Om Goel. (2022). Improving SAP SD Performance Through Pricing Enhancements and Custom Reports. International Journal of General Engineering and Technology (IJGET), 11(1):9–48.
• Nadukuru, Sivaprasad, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and Aman Shrivastav. (2022). Best Practices for SAP OTC Processes from Inquiry to Consignment. International Journal of Computer Science and Engineering, 11(1):141–164. ISSN (P): 2278–9960; ISSN (E): 2278–9979
• Pagidi, Ravi Kiran, Siddhey Mahadik, Shanmukha Eeti, Om Goel, Shalu Jain, and Raghav Agarwal. (2022). Data Governance in Cloud Based Data Warehousing with Snowflake. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 10(8):10. Retrieved from www.ijrmeet.org
• Ravi Kiran Pagidi, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2022). Enhancing ETL Performance Using Delta Lake in Data Analytics Solutions. Universal Research Reports, 9(4), 473–495. DOI: 10.36676/urr.v9.i4.1381
• Ravi Kiran Pagidi, Rajas Paresh Kshir-sagar, Phanindra Kumar Kankanampati, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, & Om Goel. (2022). Leveraging Data Engineering Techniques for Enhanced Business Intelligence. Universal Research Reports, 9(4), 561–581. DOI: 10.36676/urr.v9.i4.1392
• Vadlamani, Satish, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. (2022). “Improving Field Sales Efficiency with Data Driven Analytical Solutions.” International Journal of Research in Modern Engineering and Emerging Technology 10(8):70. Retrieved from https://www.ijrmeet.org.
• Satish Vadlamani, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof.(Dr) Punit Goel, Om Goel, Designing and Implementing Cloud Based Data Warehousing Solutions, IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.9, Issue 3, Page No pp.324-337, August 2022, Available at: http://www.ijrar.org/IJRAR22C3166.pdf
• Satish Vadlamani, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, & Shalu Jain. (2022). Transforming Legacy Data Systems to Modern Big Data Platforms Using Hadoop. Universal Research Reports, 9(4), 426–450. Retrieved from https://urr.shodhsagar.com/index.php/j/article/view/1379
• Nanda Kishore Gannamneni, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof.(Dr) Punit Goel, & Om Goel. (2022). Enhancing Supply Chain Efficiency through SAP SD/OTC Integration in S/4 HANA. Universal Research Reports, 9(4), 621–642. https://doi.org/10.36676/urr.v9.i4.1396
• Nanda Kishore Gannamneni, Rahul Arulkumaran, Shreyas Mahimkar, S. P. Singh, Sangeet Vashishtha, and Arpit Jain. (2022). Best Practices for Migrating Legacy Systems to S4 HANA Using SAP MDG and Data Migration Cockpit. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 10(8):93. Retrieved (http://www.ijrmeet.org).