Operationalizing Data Products to Transform Customer Experience in Enterprises
Main Article Content
Abstract
This paper explores the significance of operationalizing data products in transforming customer experiences in enterprises. Data products—such as personalized recommendations, automated insights, and predictive analytics—play a crucial role in shaping customer-centric strategies. The research emphasizes the need for aligning data assets with business goals and embedding them into daily operations to ensure value generation. This study examines best practices for data product deployment, focusing on enterprise applications in marketing, customer support, and personalization. Key challenges such as data silos, scalability, and the need for agile processes are discussed. Additionally, the impact of data products on improving customer satisfaction and loyalty is evaluated.
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• Gajbhiye, B., Aggarwal, A., & Goel, P. (Prof. Dr.). (2023). Security automation in application development using robotic process automation (RPA). Universal Research Reports, 10(3), 167. https://doi.org/10.36676/urr.v10.i3.1331
• Khatri, D. K., Goel, O., & Garg, M. "Data Migration Strategies in SAP S4 HANA: Key Insights." International Journal of Novel Research and Development, 8(5), k97-k113. Link
• SWETHA SINGIRI,, AKSHUN CHHAPOLA,, LAGAN GOEL,, "Microservices Architecture with Spring Boot for Financial Services", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.k238-k252, June 2024, Available at :http://www.ijcrt papers/IJCRT24A6143.pdf
• Swetha, S., Goel, O., & Khan, S. (2023). Integrating data for strategic business intelligence to enhance data analytics. Journal of Emerging Trends and Novel Research, 1(3), a23-a34. https://rjpn.org/jetnr/viewpaperforall.php?paper=JETNR2303003
• "Singiri, S., Goel, P., & Jain, A. (2023). Building distributed tools for multi-parametric data analysis in health. Journal of Emerging Trends in Networking and Research, 1(4), a1-a15. Published URL: rjpn jetnr/viewpaperforall.php?paper=JETNR2304001"
• Singiri, E. S., Gupta, E. V., & Khan, S. (2023). Comparing AWS Redshift and Snowflake for data analytics: Performance and usability. International Journal of New Technologies and Innovations, 1(4), a1-a14. rjpn ijnti/viewpaperforall.php?paper=IJNTI2304001
• Singiri, Swetha, Shalu Jain, and Pandi Kirupa Gopalakrishna Pandian. 2024. "Modernizing Legacy Data Architectures with Cloud Solutions: Approaches and Benefits." International Research Journal of Modernization in Engineering Technology and Science 6(8):2608. https://doi.org/10.56726/IRJMETS61252.
• HARSHITA CHERUKURI, VIKHYAT GUPTA, DR. SHAKEB KHAN, "Predictive Maintenance in Financial Services Using AI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 2, pp.h98-h113, February 2024, Available at :http://www.ijcrt papers/IJCRT2402834.pdf
• "Strategies for Product Roadmap Execution in Financial Services Data Analytics", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.d750-d758, January-2023, Available :http://www.ijnrd papers/IJNRD2301389.pdf
• "Customer Satisfaction Improvement with Feedback Loops in Financial Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.q263-q275, May 2024, Available :http://www.jetir papers/JETIR2405H38.pdf
• Cherukuri, H., Pandey, P., & Siddharth, E. (2020). Containerized data analytics solutions in on-premise financial services. International Journal of Research and Analytical Reviews (IJRAR), 7(3), 481-491. http://www.ijrar viewfull.php?&p_id=IJRAR19D5684
• Cherukuri, H., Singh, S. P., & Vashishtha, S. (2020). Proactive issue resolution with advanced analytics in financial services. The International Journal of Engineering Research, 7(8), a1-a13. tijer tijer/viewpaperforall.php?paper=TIJER2008001"
• "Optimizing Data Processing for Financial Services Platforms
• Author : Harshita Cherukuri1, Villa 188, My Home Ankura, Sector B, Radial Road-7, Exit No 2, Tellapur, Cyberabad-sangareddy, 502032, Telangana, India , Dr. Bhawna Goel , Dr. Poornima Tyagi
• DOI LINK : 10.56726/IRJMETS60903 doi 10.56726/IRJMETS60903"
• Cherukuri, H., Goel, E. L., & Kushwaha, G. S. (2021). Monetizing financial data analytics: Best practice. International Journal of Computer Science and Publication (IJCSPub), 11(1), 76-87. rjpn ijcspub/viewpaperforall.php?paper=IJCSP21A1011
• Cherukuri, H., Chaurasia, A. K., & Singh, T. (2024). Integrating machine learning with financial data analytics. Journal of Emerging Trends in Networking and Research, 1(6), a1-a11. rjpn jetnr/viewpaperforall.php?paper=JETNR2306001
• Cherukuri, H., Goel, P., & Renuka, A. (2024). Big-Data tech stacks in financial services startups. International Journal of New Technologies and Innovations, 2(5), a284-a295. rjpn ijnti/viewpaperforall.php?paper=IJNTI2405030
• Cherukuri, H. (2024). AWS full stack development for financial services. International Journal of Emerging Development and Research (IJEDR), 12(3), 14-25. rjwave ijedr/papers/IJEDR2403002.pdf
• Alahari, Jaswanth, Amit Mangal, Swetha Singiri, Om Goel, and Punit Goel. 2023. "The Impact of Augmented Reality (AR) on User Engagement in Automotive Mobile Applications." Innovative Research Thoughts 9(5):202–12. doi:10.36676/irt.v9.i5.1483.
• Vijayabaskar, Santhosh, Amit Mangal, Swetha Singiri, A. Renuka, and Akshun Chhapola. 2023. "Leveraging Blue Prism for Scalable Process Automation in Stock Plan Services." Innovative Research Thoughts 9(5):216. doi: https://doi.org/10.36676/irt.v9.i5.1484.
• Mahadik, Siddhey, Amit Mangal, Swetha Singiri, Akshun Chhapola, and Shalu Jain. 2022. "Risk Mitigation Strategies in Product Management." International Journal of Creative Research Thoughts (IJCRT) 10(12):665.
• Khatri, Dignesh Kumar, Shakeb Khan, and Om Goel. "SAP FICO Across Industries: Telecom, Manufacturing, and Semiconductor." International Journal of Computer Science and Engineering, 12(2), 21–36. Link
• Bhimanapati, V., Gupta, V., & Goel, P. "Best Practices for Testing Video on Demand (VOD) Systems." International Journal of Novel Research and Development (IJNRD), 8(6), g813-g830. Link
• Bhimanapati, V., Chhapola, A., & Jain, S. "Automation Strategies for Web and Mobile Applications in Media Domains." International Journal for Research Publication & Seminar, 14(5), 225. Link
• Bhimanapati, V., Jain, S., & Goel, O. "Cloud-Based Solutions for Video Streaming and Big Data Testing." Universal Research Reports, 10(4), 329.
• Murthy, K. K. K., Renuka, A., & Pandian, P. K. G. (2023). "Harnessing Artificial Intelligence for Business Transformation in Traditional Industries." International Journal of Novel Research and Development (IJNRD), 8(7), e746-e761. IJNRD
• Cheruku, S. R., Goel, P. (Prof. Dr.), & Jain, U. (2023). "Leveraging Salesforce Analytics for Enhanced Business Intelligence." Innovative Research Thoughts, 9(5). DOI:10.36676/irt.v9.15.1462
• Murthy, K. K. K., Goel, O., & Jain, S. (2023). "Advancements in Digital Initiatives for Enhancing Passenger Experience in Railways." Darpan International Research Analysis, 11(1), 40. DOI:10.36676/dira.v11.i1.71
• Cheruku, Saketh Reddy, Arpit Jain, and Om Goel. (2023). "Data Visualization Strategies with Tableau and Power BI." International Journal of Computer Science and Engineering (IJCSE), 12(2), 55-72. View Paper
• Ayyagiri, A., Goel, O., & Agarwal, N. (2023). Optimizing Large-Scale Data Processing with Asynchronous Techniques. International Journal of Novel Research and Development, 8(9), e277–e294. Available at.
• Ayyagiri, A., Jain, S., & Aggarwal, A. (2023). Innovations in Multi-Factor Authentication: Exploring OAuth for Enhanced Security. Innovative Research Thoughts, 9(4). Available at.
• Musunuri, A., Jain, S., & Aggarwal, A. (2023). Characterization and Validation of PAM4 Signaling in Modern Hardware Designs. Darpan International Research Analysis, 11(1), 60. Available at.
• Musunuri, A. S., Goel, P., & Renuka, A. (2023). Evaluating Power Delivery and Thermal Management in High-Density PCB Designs. International Journal for Research Publication & Seminar, 14(5), 240. Available at.
• Musunuri, A., Agarwal, Y. K., & Goel, P. (2023). Advanced Techniques for Signal Integrity Analysis in High-Bandwidth Hardware Systems. International Journal of Novel Research and Development, 8(10), e136–e153. Available at.
• Musunuri, A., Goel, P., & Renuka, A. (2023). Innovations in Multicore Network Processor Design for Enhanced Performance. Innovative Research Thoughts, 9(3), Article 1460. Available at.
• Mokkapati, Chandrasekhara, Punit Goel, and Ujjawal Jain. (2023). Optimizing Multi-Cloud Deployments: Lessons from Large-Scale Retail Implementation. International Journal of Novel Research and Development, 8(12). Retrieved from https://ijnrd.org/viewpaperforall.php?paper=IJNRD2312447
• Kshirsagar, Rajas Paresh, Siddhey Mahadik, Shanmukha Eeti, Om Goel, Shalu Jain, and Raghav Agarwal. 2024. "Leveraging Data Visualization for Improved Ad Targeting Capabilities." International Journal of Worldwide Engineering Research 2(9):70-106. Retrieved October 2, 2024 (http://www.ijwer.com).
• Kankanampati, Phanindra Kumar, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, and Om Goel. 2024. "Innovative Approaches to E-Invoicing in European and LATAM Markets." International Journal of Worldwide Engineering Research 2(9):52-69. Retrieved October 2, 2024 (https://www.ijwer.com).
• Vadlamani, Satish, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2024). "Building Sustainable Data Marts for Evolving Business and Regulatory Reporting." International Journal of Computer Science and Engineering 13(1):93-120.
• Vadlamani, Satish, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Prof. (Dr.) Punit Goel, and Dr. S.P. Singh. (2024). "Leveraging Business Intelligence for Decision Making in Complex Data Environments." International Journal of Worldwide Engineering Research 2(9):1-18. Retrieved from www.ijwer.com.
• Gannamneni, Nanda Kishore, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, and Shalu Jain. (2024). "Advanced Strategies for Master Data Management and Governance in SAP Environments." International Journal of Computer Science and Engineering (IJCSE) 13(1):251–278.
• Vadlamani, Satish, Phanindra Kumar Kankanampati, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2024). "Integrating Cloud-Based Data Architectures for Scalable Enterprise Solutions." International Journal of Electrical and Electronics Engineering 13(1):21–48.
• Gannamneni, Nanda Kishore, Nishit Agarwal, Venkata Ramanaiah Chintha, Aman Shrivastav, Shalu Jain, and Om Goel. 2024. "Optimizing the Order to Cash Process with SAP SD: A Comprehensive Case Study." International Journal of Worldwide Engineering Research, 2(09):19-34. Retrieved (http://www.ijwer.com).
• Ashish Kumar, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr. Satendra Pal Singh, Prof. (Dr.) Punit Goel, & Om Goel. (2024). "Strategies for Maximizing Customer Lifetime Value through Effective Onboarding and Renewal Management." Darpan International Research Analysis, 12(3), 617–646. https://doi.org/10.36676/dira.v12.i3.127
• Kumar, Ashish, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Ojaswin Tharan, and Arpit Jain. 2024. "Effective Project Management in Cross-Functional Teams for Product Launch Success." International Journal of Current Science (IJCSPUB), 14(1):402. Retrieved (https://www.ijcspub.org).
• Saoji, Mahika, Abhishek Tangudu, Ravi Kiran Pagidi, Om Goel, Arpit Jain, and Punit Goel. 2024. "Virtual Reality in Surgery and Rehab: Changing the Game for Doctors and Patients." International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 4(3):953–969. doi: https://www.doi.org/10.58257/IJPREMS32801.
• Saoji, Mahika, Ashish Kumar, Arpit Jain, Pandi Kirupa Gopalakrishna, Lalit Kumar, and Om Goel. 2024. "Neural Engineering and Brain-Computer Interfaces: A New Approach to Mental Health." International Journal of Computer Science and Engineering, 13(1):121–146
• Dave, Arth, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. 2024. "The Role of Machine Learning in Optimizing Personalized Ad Recommendations." International Journal of Computer Science and Engineering (IJCSE), 13(1):93-120.
• Dave, Arth, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof. (Dr) Arpit Jain, and Prof. (Dr) Punit Goel. 2024. "The Impact of Personalized Ads on Consumer Behaviour in Video Streaming Services." International Journal of Computer Science and Engineering (IJCSE), 13(1):93–120.
• Dave, Arth, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Punit Goel, and S. P. Singh. 2024. "Cloud Infrastructure for Real-Time Personalized Ad Delivery." International Journal of Worldwide Engineering Research, 2(9):70-86. Retrieved (http://www.ijwer.com).
• Shyamakrishna Siddharth Chamarthy, Satish Vadlamani, Ashish Kumar, Om Goel, Pandi Kirupa Gopalakrishna, & Raghav Agarwal. (2024). "Optimizing Data Ingestion and Manipulation for Sports Marketing Analytics." Darpan International Research Analysis, 12(3), 647–678. https://doi.org/10.36676/dira.v12.i3.128
• Saoji, Mahika, Chandrasekhara Mokkapati, Indra Reddy Mallela, Sangeet Vashishtha, Shalu Jain, and Vikhyat Gupta. 2024. "Molecular Imaging in Cancer Treatment: Seeing Cancer Like Never Before." International Journal of Worldwide Engineering Research, 2(5):5-25. Retrieved from http://www.ijwer.com.
• Siddharth, Shyamakrishna Chamarthy, Krishna Kishor Tirupati, Pronoy Chopra, Ojaswin Tharan, Shalu Jain, and Prof. (Dr) Sangeet Vashishtha. 2024. “Closed Loop Feedback Control Systems in Emergency Ventilators.” International Journal of Current Science (IJCSPUB) 14(1):418. doi:10.5281/zenodo.IJCSP24A1159
• Ashvini Byri, Rajas Paresh Kshirsagar, Vishwasrao Salunkhe, Pandi Kirupa Gopalakrishna, Prof.(Dr) Punit Goel, & Dr Satendra Pal Singh. (2024). Advancements in Post Silicon Validation for High Performance GPUs. Darpan International Research Analysis, 12(3), 679–710. https://doi.org/10.36676/dira.v12.i3.129
• Indra Reddy Mallela, Phanindra Kumar Kankanampati, Abhishek Tangudu, Om Goel, Pandi Kirupa Gopalakrishna, & Prof.(Dr.) Arpit Jain. (2024). Machine Learning Applications in Fraud Detection for Financial Institutions. Darpan International Research Analysis, 12(3), 711–743. https://doi.org/10.36676/dira.v12.i3.130