Dynamic Pricing Strategies Using SAP A Case Study in Retail

Satish Vadlamani

PDF

Published: Oct 22, 2024

Keywords:

Dynamic Pricing, SAP SD, SAP CAR, Retail, Real-Time Pricing, Profit Optimization, Data Analytics

Satish Vadlamani

Osmania University ,Amberpet, Hyderabad, Telangana State, India

Abstract

This manuscript explores the application of dynamic pricing strategies in retail using SAP solutions, focusing on how SAP tools optimize pricing decisions. Dynamic pricing, a model where prices fluctuate based on factors like demand, inventory, and market trends, is becoming essential in today’s competitive retail environment. The case study examines the integration of SAP modules for real-time pricing management, including SAP Sales and Distribution (SD) and SAP Customer Activity Repository (CAR). The research highlights the benefits of dynamic pricing, challenges faced, and the statistical impact on profitability through quantitative analysis. The findings suggest that SAP-based dynamic pricing can significantly enhance profitability while improving customer satisfaction.

How to Cite

Vadlamani , S. (2024). Dynamic Pricing Strategies Using SAP A Case Study in Retail. Journal of Quantum Science and Technology (JQST), 1(4), Oct(16–30). Retrieved from https://jqst.org/index.php/j/article/view/24

Issue

Vol. 1 No. 4 (2024): Oct - Dec 2024

Section

review article

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The license allows re-users to share and adapt the work, as long as credit is given to the author and don't use it for commercial purposes.

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• Kshirsagar, Rajas Paresh, Nishit Agarwal, Venkata Ramanaiah Chintha, Er. Aman Shrivastav, Shalu Jain, & Om Goel. (2022). Real Time Auction Models for Programmatic Advertising Efficiency. Universal Research Reports, 9(4), 451–472. https://doi.org/10.36676/urr.v9.i4.1380

• Kshirsagar, Rajas Paresh, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, and Shalu Jain. (2022). "Revenue Growth Strategies through Auction Based Display Advertising." International Journal of Research in Modern Engineering and Emerging Technology, 10(8):30. Retrieved October 3, 2024 (http://www.ijrmeet.org).

• Phanindra Kumar, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, & Aayush Jain. (2022). Streamlining Procurement Processes with SAP Ariba: A Case Study. Universal Research Reports, 9(4), 603–620. https://doi.org/10.36676/urr.v9.i4.1395

• Kankanampati, Phanindra Kumar, Pramod Kumar Voola, Amit Mangal, Prof. (Dr) Punit Goel, Aayush Jain, and Dr. S.P. Singh. (2022). "Customizing Procurement Solutions for Complex Supply Chains: Challenges and Solutions." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 10(8):50. Retrieved (https://www.ijrmeet.org).

• Ravi Kiran Pagidi, Rajas Paresh Kshir-sagar, Phanindra Kumar Kankanampati, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, & Om Goel. (2022). Leveraging Data Engineering Techniques for Enhanced Business Intelligence. Universal Research Reports, 9(4), 561–581. https://doi.org/10.36676/urr.v9.i4.1392

• Rajas Paresh Kshirsagar, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof.(Dr.) Arpit Jain, & Prof.(Dr) Punit Goel. (2022). Optimizing Auction Based Programmatic Media Buying for Retail Media Networks. Universal Research Reports, 9(4), 675–716. https://doi.org/10.36676/urr.v9.i4.1398

• Phanindra Kumar, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, Shalu Jain. "The Role of APIs and Web Services in Modern Procurement Systems," IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume 9, Issue 3, Page No pp.292-307, August 2022, Available at: http://www.ijrar.org/IJRAR22C3164.pdf

• Rajas Paresh Kshirsagar, Rahul Arulkumaran, Shreyas Mahimkar, Aayush Jain, Dr. Shakeb Khan, Prof.(Dr.) Arpit Jain. "Innovative Approaches to Header Bidding: The NEO Platform," IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume 9, Issue 3, Page No pp.354-368, August 2022, Available at: http://www.ijrar.org/IJRAR22C3168.pdf

• Phanindra Kumar Kankanampati, Siddhey Mahadik, Shanmukha Eeti, Om Goel, Shalu Jain, & Raghav Agarwal. (2022). Enhancing Sourcing and Contracts Management Through Digital Transformation. Universal Research Reports, 9(4), 496–519. https://doi.org/10.36676/urr.v9.i4.1382

• Satish Vadlamani, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2022). Enhancing Corporate Finance Data Management Using Databricks And Snowflake. Universal Research Reports, 9(4), 682–602. https://doi.org/10.36676/urr.v9.i4.1394

• Satish Vadlamani, Nanda Kishore Gannamneni, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof.(Dr) Punit Goel, & Om Goel. (2022). Enhancing Supply Chain Efficiency through SAP SD/OTC Integration in S/4 HANA. Universal Research Reports, 9(4), 621–642. https://doi.org/10.36676/urr.v9.i4.1396

• Satish Vadlamani, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, & Shalu Jain. (2022). Transforming Legacy Data Systems to Modern Big Data Platforms Using Hadoop. Universal Research Reports, 9(4), 426–450. https://urr.shodhsagar.com/index.php/j/article/view/1379

• Satish Vadlamani, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof.(Dr) Punit Goel, Om Goel. (2022). Designing and Implementing Cloud Based Data Warehousing Solutions. IJRAR - International Journal of Research and Analytical Reviews (IJRAR), 9(3), pp.324-337, August 2022. Available at: http://www.ijrar.org/IJRAR22C3166.pdf

• Nanda Kishore Gannamneni, Raja Kumar Kolli, Chandrasekhara, Dr. Shakeb Khan, Om Goel, Prof. (Dr.) Arpit Jain. "Effective Implementation of SAP Revenue Accounting and Reporting (RAR) in Financial Operations," IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P-ISSN 2349-5138, Volume 9, Issue 3, Page No pp.338-353, August 2022, Available at: http://www.ijrar.org/IJRAR22C3167.pdf Dave, Saurabh Ashwinikumar. (2022). Optimizing CICD Pipelines for Large Scale Enterprise Systems. International Journal of Computer Science and Engineering, 11(2), 267–290. doi: 10.5555/2278-9979.

• Sivaprasad Nadukuru, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Dr. Shakeb Khan, & Dr. Alok Gupta. 2024. "Leveraging Vendavo for Strategic Pricing Management and Profit Analysis." Modern Dynamics: Mathematical Progressions 1(2):426–449. https://doi.org/10.36676/mdmp.v1.i2.31.

• Pagidi, Ravi Kiran, Vishwasrao Salunkhe, Pronoy Chopra, Aman Shrivastav, Punit Goel, and Om Goel. 2024. "Scalable Data Pipelines Using Azure Data Factory and Databricks." International Journal of Computer Science and Engineering 13(1):93-120.

• Pagidi, Ravi Kiran, Rahul Arulkumaran, Shreyas Mahimkar, Aayush Jain, Shakeb Khan, and Arpit Jain. 2024. "Optimizing Big Data Workflows in Azure Databricks Using Python and Scala." International Journal of Worldwide Engineering Research 2(9):35

• Kshirsagar, Rajas Paresh, Phanindra Kumar Kankanampati, Ravi Kiran Pagidi, Aayush Jain, Shakeb Khan, and Arpit Jain. 2024. "Optimizing Cloud Infrastructure for Scalable Data Processing Solutions." International Journal of Electrical and Electronics Engineering (IJEEE) 13(1):21–48.

• Kshirsagar, Rajas Paresh, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Punit Goel, and S. P. Singh. 2024. "Advanced Data Analytics in Real Time Bidding Platforms for Display Advertising." International Journal of Computer Science and Engineering 13(1):93–120.

• Kumar, Phanindra, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. 2024. “Leveraging Cloud Integration Gateways for Efficient Supply Chain Management.” International Journal of Computer Science and Engineering (IJCSE) 13(1):93–120.

• Kshirsagar, Rajas Paresh, Siddhey Mahadik, Shanmukha Eeti, Om Goel, Shalu Jain, and Raghav Agarwal. 2024. "Leveraging Data Visualization for Improved Ad Targeting Capabilities." International Journal of Worldwide Engineering Research 2(9):70-106. Retrieved October 2, 2024 (http://www.ijwer.com).

• Kankanampati, Phanindra Kumar, Vishwasrao Salunkhe, Pronoy Chopra, Er. Aman Shrivastav, Prof. (Dr) Punit Goel, and Om Goel. 2024. "Innovative Approaches to E-Invoicing in European and LATAM Markets." International Journal of Worldwide Engineering Research 2(9):52-69. Retrieved October 2, 2024 (https://www.ijwer.com).

• Vadlamani, Satish, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2024). "Building Sustainable Data Marts for Evolving Business and Regulatory Reporting." International Journal of Computer Science and Engineering 13(1):93-120.

• Vadlamani, Satish, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Prof. (Dr.) Punit Goel, and Dr. S.P. Singh. (2024). "Leveraging Business Intelligence for Decision Making in Complex Data Environments." International Journal of Worldwide Engineering Research 2(9):1-18. Retrieved from www.ijwer.com.

• Gannamneni, Nanda Kishore, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, and Shalu Jain. (2024). "Advanced Strategies for Master Data Management and Governance in SAP Environments." International Journal of Computer Science and Engineering (IJCSE) 13(1):251–278.

• Vadlamani, Satish, Phanindra Kumar Kankanampati, Raghav Agarwal, Shalu Jain, and Aayush Jain. (2024). "Integrating Cloud-Based Data Architectures for Scalable Enterprise Solutions." International Journal of Electrical and Electronics Engineering 13(1):21–48.

• Gannamneni, Nanda Kishore, Nishit Agarwal, Venkata Ramanaiah Chintha, Aman Shrivastav, Shalu Jain, and Om Goel. 2024. "Optimizing the Order to Cash Process with SAP SD: A Comprehensive Case Study." International Journal of Worldwide Engineering Research, 2(09):19-34. Retrieved (http://www.ijwer.com).

• Ashish Kumar, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr. Satendra Pal Singh, Prof. (Dr.) Punit Goel, & Om Goel. (2024). "Strategies for Maximizing Customer Lifetime Value through Effective Onboarding and Renewal Management." Darpan International Research Analysis, 12(3), 617–646. https://doi.org/10.36676/dira.v12.i3.127

• Kumar, Ashish, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Ojaswin Tharan, and Arpit Jain. 2024. "Effective Project Management in Cross-Functional Teams for Product Launch Success." International Journal of Current Science (IJCSPUB), 14(1):402. Retrieved (https://www.ijcspub.org).

• Saoji, Mahika, Abhishek Tangudu, Ravi Kiran Pagidi, Om Goel, Arpit Jain, and Punit Goel. 2024. "Virtual Reality in Surgery and Rehab: Changing the Game for Doctors and Patients." International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 4(3):953–969. doi: https://www.doi.org/10.58257/IJPREMS32801.

• Saoji, Mahika, Ashish Kumar, Arpit Jain, Pandi Kirupa Gopalakrishna, Lalit Kumar, and Om Goel. 2024. "Neural Engineering and Brain-Computer Interfaces: A New Approach to Mental Health." International Journal of Computer Science and Engineering, 13(1):121–146

• Dave, Arth, Venudhar Rao Hajari, Abhishek Tangudu, Raghav Agarwal, Shalu Jain, and Aayush Jain. 2024. "The Role of Machine Learning in Optimizing Personalized Ad Recommendations." International Journal of Computer Science and Engineering (IJCSE), 13(1):93-120.

• Dave, Arth, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof. (Dr) Arpit Jain, and Prof. (Dr) Punit Goel. 2024. "The Impact of Personalized Ads on Consumer Behaviour in Video Streaming Services." International Journal of Computer Science and Engineering (IJCSE), 13(1):93–120.

• Dave, Arth, Pramod Kumar Voola, Amit Mangal, Aayush Jain, Punit Goel, and S. P. Singh. 2024. "Cloud Infrastructure for Real-Time Personalized Ad Delivery." International Journal of Worldwide Engineering Research, 2(9):70-86. Retrieved (http://www.ijwer.com).

• Shyamakrishna Siddharth Chamarthy, Satish Vadlamani, Ashish Kumar, Om Goel, Pandi Kirupa Gopalakrishna, & Raghav Agarwal. (2024). "Optimizing Data Ingestion and Manipulation for Sports Marketing Analytics." Darpan International Research Analysis, 12(3), 647–678. https://doi.org/10.36676/dira.v12.i3.128

• Agrawal, Shashwat, Agrawal, Shashwat, Pranav Murthy, Ravi Kumar, Shalu Jain, and Raghav Agarwal. 2023. "Data-Driven Decision Making in Supply Chain Management." Innovative Research Thoughts 9(5):265–71. DOI: https://doi.org/10.36676/irt.v9.i5.1487.

• Agrawal, Shashwat, Venkata Ramanaiah Chintha, Vishesh Narendra Pamadi, Anshika Aggarwal, and Punit Goel. 2023. "The Role of Predictive Analytics in Inventory Management." Shodh Sagar Universal Research Reports 10(4):456. https://doi.org/10.36676/urr.v10.i4.1358.

• Mahadik, Siddhey, Umababu Chinta, Vijay Bhasker Reddy Bhimanapati, Punit Goel, and Arpit Jain. 2023. “Product Roadmap Planning in Dynamic Markets.” Innovative Research Thoughts 9(5):282. DOI: https://doi.org/10.36676/irt.v9.i5.1488.

• Mahadik, Siddhey, Fnu Antara, Pronoy Chopra, A Renuka, and Om Goel. 2023. "User-Centric Design in Product Development." Shodh Sagar® Universal Research Reports 10(4):473. https://doi.org/10.36676/urr.v10.i4.1359.

• Mahadik, S., Murthy, P., Kumar, R., Goel, O., & Jain, A. (2023). The influence of market strategy on product success. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 11(7).

• 0. Khair, Md Abul, Srikanthudu Avancha, Bipin Gajbhiye, Punit Goel, and Arpit Jain. 2023. "The Role of Oracle HCM in Transforming HR Operations." Innovative Research Thoughts 9(5):300. doi:10.36676/irt.v9.i5.1489.

• Khair, Md Abul, Amit Mangal, Swetha Singiri, Akshun Chhapola, and Om Goel. 2023. "Advanced Security Features in Oracle HCM Cloud." SHODH SAGAR® Universal Research Reports 10(4):493. doi: https://doi.org/10.36676/urr.v10.i4.1360.

• Arulkumaran, Rahul, Dignesh Kumar Khatri, Viharika Bhimanapati, Lagan Goel, and Om Goel. 2023. "Predictive Analytics in Industrial Processes Using LSTM Networks." Shodh Sagar® Universal Research Reports 10(4):512. https://doi.org/10.36676/urr.v10.i4.1361.

• Arulkumaran, Rahul, Dignesh Kumar Khatri, Viharika Bhimanapati, Anshika Aggarwal, and Vikhyat Gupta. 2023. "AI-Driven Optimization of Proof-of-Stake Blockchain Validators." Innovative Research Thoughts 9(5):315. doi: https://doi.org/10.36676/irt.v9.i5.1490.

• Arulkumaran, R., Chinta, U., Bhimanapati, V. B. R., Jain, S., & Goel, P. (2023). "NLP Applications in Blockchain Data Extraction and Classification." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 11(7), 32. https://www.ijrmeet.org

• Agarwal, N., Murthy, P., Kumar, R., Goel, O., & Agarwal, R. (2023). "Predictive analytics for real-time stress monitoring from BCI." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 11(7), 61. https://www.ijrmeet.org.

• MURALI MOHANA KRISHNA DANDU, Vishwasrao Salunkhe, Shashwat Agrawal, Prof.(Dr) Punit Goel, & Vikhyat Gupta. (2023). "Knowledge Graphs for Personalized Recommendations." Innovative Research Thoughts, 9(1), 450–479. https://doi.org/10.36676/irt.v9.i1.1497.

• Murali Mohana Krishna Dandu, Siddhey Mahadik, Prof.(Dr.) Arpit Jain, Md Abul Khair, & Om Goel. (2023). "Learning To Rank for E commerce Cart Optimization." Universal Research Reports, 10(2), 586–610. https://doi.org/10.36676/urr.v10.i2.1372.

• Vanitha Sivasankaran Balasubramaniam, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2023). "Effective Risk Mitigation Strategies in Digital Project Management." Innovative Research Thoughts, 9(1), 538–567. https://doi.org/10.36676/irt.v9.i1.1500.

• Vanitha Sivasankaran Balasubramaniam, Rahul Arulkumaran, Nishit Agarwal, Anshika Aggarwal, & Prof.(Dr) Punit Goel. (2023). "Leveraging Data Analysis Tools for Enhanced Project Decision Making." Universal Research Reports, 10(2), 712–737. https://doi.org/10.36676/urr.v10.i2.1376.

• Balasubramaniam, Vanitha Sivasankaran, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, Om Goel, and Er. Aman Shrivastav. 2023. "Evaluating the Impact of Agile and Waterfall Methodologies in Large Scale IT Projects." International Journal of Progressive Research in Engineering Management and Science 3(12): 397-412. DOI: https://www.doi.org/10.58257/IJPREMS32363.

• Archit Joshi, Rahul Arulkumaran, Nishit Agarwal, Anshika Aggarwal, Prof.(Dr) Punit Goel, & Dr. Alok Gupta. (2023). Cross Market Monetization Strategies Using Google Mobile Ads. Innovative Research Thoughts, 9(1), 480–507. https://doi.org/10.36676/irt.v9.i1.1498.

• Archit Joshi, Murali Mohana Krishna Dandu, Vanitha Sivasankaran, A Renuka, & Om Goel. (2023). Improving Delivery App User Experience with Tailored Search Features. Universal Research Reports, 10(2), 611–638. https://doi.org/10.36676/urr.v10.i2.1373.

• Krishna Kishor Tirupati, Murali Mohana Krishna Dandu, Vanitha Sivasankaran Balasubramaniam, A Renuka, & Om Goel. (2023). End to End Development and Deployment of Predictive Models Using Azure Synapse Analytics. Innovative Research Thoughts, 9(1), 508–537. https://doi.org/10.36676/irt.v9.i1.1499.

• Joshi, Archit, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and Alok Gupta. 2023. "MVVM in Android UI Libraries: A Case Study of Rearchitecting Messaging SDKs." International Journal of Progressive Research in Engineering Management and Science 3(12):444-459. https://doi.org/10.58257/IJPREMS32376.

• Tirupati, Krishna Kishor, Shreyas Mahimkar, Sumit Shekhar, Om Goel, Arpit Jain, and Alok Gupta. 2023. "Advanced Techniques for Data Integration and Management Using Azure Logic Apps and ADF." International Journal of Progressive Research in Engineering Management and Science 3(12):460–475. doi: https://www.doi.org/10.58257/IJPREMS32371.

• Sivaprasad Nadukuru, Archit Joshi, Shalu Jain, Krishna Kishor Tirupati, & Akshun Chhapola. 2023. "Advanced Techniques in SAP SD Customization for Pricing and Billing." Innovative Research Thoughts 9(1):421–449. https://doi.org/10.36676/irt.v9.i1.1496.

• Sivaprasad Nadukuru, Dr S P Singh, Shalu Jain, Om Goel, & Raghav Agarwal. 2023. "Implementing SAP Hybris for E-commerce Solutions in Global Enterprises." Universal Research Reports 10(2):639–675. https://doi.org/10.36676/urr.v10.i2.1374.

• Nadukuru, Sivaprasad, Venkata Ramanaiah Chintha, Vishesh Narendra Pamadi, Punit Goel, Vikhyat Gupta, and Om Goel. 2023. "SAP Pricing Procedures Configuration and Optimization Strategies." International Journal of Progressive Research in Engineering Management and Science 3(12):428–443. doi: https://www.doi.org/10.58257/IJPREMS32370.

• Pagidi, Ravi Kiran, Shashwat Agrawal, Swetha Singiri, Akshun Chhapola, Om Goel, and Shalu Jain. 2023. "Real-Time Data Processing with Azure Event Hub and Streaming Analytics." International Journal of General Engineering and Technology (IJGET) 12(2):1–24.

• Pagidi, Ravi Kiran, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. 2023. "Building Business Intelligence Dashboards with Power BI and Snowflake." International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 3(12):523-541. DOI: https://www.doi.org/10.58257/IJPREMS32316.

• Pagidi, Ravi Kiran, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. 2023. “Real Time Data Ingestion and Transformation in Azure Data Platforms.” International Research Journal of Modernization in Engineering, Technology and Science 5(11):1-12. doi:10.56726/IRJMETS46860.

• Kankanampati, Phanindra Kumar, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Arpit Jain, and Punit Goel. 2023. "Optimizing Spend Management with SAP Ariba and S4 HANA Integration." International Journal of General Engineering and Technology (IJGET) 12(2):1–24.

• Kshirsagar, Rajas Paresh, Vishwasrao Salunkhe, Pronoy Chopra, Aman Shrivastav, Punit Goel, and Om Goel. 2023. “Enhancing Self-Service Ad Platforms with Homegrown Ad Stacks: A Case Study.” International Journal of General Engineering and Technology 12(2):1–24.