SEO and User Acquisition Strategies for Maximizing Incremental GTV in E-commerce
Main Article Content
Abstract
In the highly competitive e-commerce landscape, maximizing Gross Transaction Value (GTV) is pivotal for driving sustainable growth. A combination of effective SEO (Search Engine Optimization) and strategic user acquisition methods is crucial for boosting visibility, attracting quality traffic, and ultimately enhancing GTV. SEO strategies focus on optimizing website content, technical performance, and user experience to improve organic search rankings, thus increasing website traffic and conversion potential. Complementing SEO, user acquisition strategies—such as paid search, social media marketing, influencer partnerships, and referral programs—can target specific customer segments, leveraging both organic and paid channels. By optimizing these approaches, businesses can not only improve their online presence but also drive incremental sales. This paper explores the intersection of SEO and user acquisition techniques, presenting a cohesive approach for e-commerce businesses to maximize their incremental GTV and foster long-term customer loyalty in an ever-evolving digital marketplace.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The license allows re-users to share and adapt the work, as long as credit is given to the author and don't use it for commercial purposes.
References
• Chaffey, D. (2020). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson Education.
o This book provides a comprehensive overview of digital marketing strategies, including SEO, user acquisition, and the integration of different online marketing tools. It offers insights into how these strategies impact e-commerce growth and profitability.
• Backlinko. (2020). The Ultimate Guide to SEO in 2020. Backlinko. Retrieved from https://backlinko.com/seo-guide
o This guide provides an in-depth look at SEO strategies, including keyword research, on-page optimization, and backlink building, all of which are essential for improving search engine rankings and driving organic traffic to e-commerce sites.
• Patel, N. (2019). The Complete Guide to SEO for Beginners. Neil Patel Digital. Retrieved from https://neilpatel.com/what-is-seo/
o This article by Neil Patel offers actionable insights into how businesses can use SEO techniques to enhance their digital presence and improve website traffic, crucial for boosting GTV in e-commerce.
• Chaffey, D., & Smith, P. R. (2020). E-Marketing Excellence: Planning and Optimizing 7th Edition. Routledge.
o This book discusses advanced digital marketing tactics, including both organic and paid strategies, to optimize e-commerce performance. It explores how various strategies can work together to maximize growth and GTV.
• Moz. (2021). The Beginner’s Guide to SEO. Moz. Retrieved from https://moz.com/beginners-guide-to-seo
o Moz’s beginner guide to SEO provides foundational knowledge on how search engines rank websites, the importance of on-page SEO, and the role of link-building in achieving high organic search rankings.
• Grewal, D., Roggeveen, A. L., & Nordfält, J. (2021). The Future of Retailing (3rd ed.). Springer.
o This book examines emerging trends in retail and e-commerce, including the impact of digital marketing strategies on sales and profitability. It discusses how different user acquisition methods impact e-commerce revenue growth.
• Google. (2020). Google Ads Help: How Google Ads Work. Retrieved from https://support.google.com/google-ads/answer/6240
o Google’s official guide to Google Ads provides insights into how paid search campaigns can be structured to maximize visibility and conversions, particularly relevant for boosting GTV.
• TapInfluence. (2019). The State of Influencer Marketing 2019. TapInfluence. Retrieved from https://www.tapinfluence.com/blog/state-of-influencer-marketing-2019
o This report discusses the effectiveness of influencer marketing in driving engagement and conversions, shedding light on how it can impact GTV in e-commerce by leveraging influential online personalities.
• Statista. (2020). Digital Advertising in E-commerce: The Global Market. Statista Research Department. Retrieved from https://www.statista.com/topics/871/digital-advertising/
o Statista provides statistical insights on the global digital advertising market, with data on the most effective digital marketing channels for driving e-commerce sales and GTV growth.
• Barreda, A. A., Bilgihan, A., & Kucukusta, D. (2020). "Social Media Marketing in E-commerce." Journal of Retailing and Consumer Services, 53, 101925. https://doi.org/10.1016/j.jretconser.2019.101925
o This article explores the effectiveness of social media marketing in driving customer engagement and sales for e-commerce businesses, discussing how platforms like Facebook, Instagram, and TikTok influence GTV growth.
• Nielsen. (2020). The Power of Referral Marketing. Nielsen Global Consumer Study. Retrieved from https://www.nielsen.com/us/en/insights/article/2020/the-power-of-referral-marketing/
o This report from Nielsen highlights the power of referral marketing in driving customer acquisition and loyalty, demonstrating its direct influence on GTV and customer lifetime value.
• Goel, P. & Singh, S. P. (2009). Method and Process Labor Resource Management System. International Journal of Information Technology, 2(2), 506-512.
• Singh, S. P. & Goel, P. (2010). Method and process to motivate the employee at performance appraisal system. International Journal of Computer Science & Communication, 1(2), 127-130.
• Goel, P. (2012). Assessment of HR development framework. International Research Journal of Management Sociology & Humanities, 3(1), Article A1014348. https://doi.org/10.32804/irjmsh
• Goel, P. (2016). Corporate world and gender discrimination. International Journal of Trends in Commerce and Economics, 3(6). Adhunik Institute of Productivity Management and Research, Ghaziabad.
• Sayata, Shachi Ghanshyam, Rakesh Jena, Satish Vadlamani, Lalit Kumar, Punit Goel, and S. P. Singh. Risk Management Frameworks for Systemically Important Clearinghouses. International Journal of General Engineering and Technology 9(1): 157–186. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Sayata, Shachi Ghanshyam, Vanitha Sivasankaran Balasubramaniam, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. Innovations in Derivative Pricing: Building Efficient Market Systems. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4):223-260.
• Siddagoni Bikshapathi, Mahaveer, Aravind Ayyagari, Krishna Kishor Tirupati, Prof. (Dr.) Sandeep Kumar, Prof. (Dr.) MSR Prasad, and Prof. (Dr.) Sangeet Vashishtha. 2020. "Advanced Bootloader Design for Embedded Systems: Secure and Efficient Firmware Updates." International Journal of General Engineering and Technology 9(1): 187–212. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Siddagoni Bikshapathi, Mahaveer, Ashvini Byri, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2020. "Enhancing USB Communication Protocols for Real Time Data Transfer in Embedded Devices." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4): 31-56.
• Kyadasu, Rajkumar, Ashvini Byri, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2020. "DevOps Practices for Automating Cloud Migration: A Case Study on AWS and Azure Integration." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4): 155-188.
• Mane, Hrishikesh Rajesh, Sandhyarani Ganipaneni, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Prof. (Dr.) Arpit Jain. 2020. "Building Microservice Architectures: Lessons from Decoupling." International Journal of General Engineering and Technology 9(1).
• Mane, Hrishikesh Rajesh, Aravind Ayyagari, Krishna Kishor Tirupati, Sandeep Kumar, T. Aswini Devi, and Sangeet Vashishtha. 2020. "AI-Powered Search Optimization: Leveraging Elasticsearch Across Distributed Networks." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4): 189-204.
• Sukumar Bisetty, Sanyasi Sarat Satya, Vanitha Sivasankaran Balasubramaniam, Ravi Kiran Pagidi, Dr. S P Singh, Prof. (Dr) Sandeep Kumar, and Shalu Jain. 2020. "Optimizing Procurement with SAP: Challenges and Innovations." International Journal of General Engineering and Technology 9(1): 139–156. IASET. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Bisetty, Sanyasi Sarat Satya Sukumar, Sandhyarani Ganipaneni, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Arpit Jain. 2020. "Enhancing ERP Systems for Healthcare Data Management." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4): 205-222.
• Akisetty, Antony Satya Vivek Vardhan, Rakesh Jena, Rajas Paresh Kshirsagar, Om Goel, Arpit Jain, and Punit Goel. 2020. "Implementing MLOps for Scalable AI Deployments: Best Practices and Challenges." International Journal of General Engineering and Technology 9(1):9–30.
• Bhat, Smita Raghavendra, Arth Dave, Rahul Arulkumaran, Om Goel, Dr. Lalit Kumar, and Prof. (Dr.) Arpit Jain. 2020. "Formulating Machine Learning Models for Yield Optimization in Semiconductor Production." International Journal of General Engineering and Technology 9(1):1–30.
• Bhat, Smita Raghavendra, Imran Khan, Satish Vadlamani, Lalit Kumar, Punit Goel, and S.P. Singh. 2020. "Leveraging Snowflake Streams for Real-Time Data Architecture Solutions." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4):103–124.
• Rajkumar Kyadasu, Rahul Arulkumaran, Krishna Kishor Tirupati, Prof. (Dr) Sandeep Kumar, Prof. (Dr) MSR Prasad, and Prof. (Dr) Sangeet Vashishtha. 2020. "Enhancing Cloud Data Pipelines with Databricks and Apache Spark for Optimized Processing." International Journal of General Engineering and Technology (IJGET) 9(1):1–10.
• Abdul, Rafa, Shyamakrishna Siddharth Chamarthy, Vanitha Sivasankaran Balasubramaniam, Prof. (Dr) MSR Prasad, Prof. (Dr) Sandeep Kumar, and Prof. (Dr) Sangeet. 2020. "Advanced Applications of PLM Solutions in Data Center Infrastructure Planning and Delivery." International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4):125–154.
• Gaikwad, Akshay, Aravind Sundeep Musunuri, Viharika Bhimanapati, S. P. Singh, Om Goel, and Shalu Jain. “Advanced Failure Analysis Techniques for Field-Failed Units in Industrial Systems.” International Journal of General Engineering and Technology (IJGET) 9(2):55–78. doi: ISSN (P) 2278–9928; ISSN (E) 2278–9936.
• Dharuman, N. P., Fnu Antara, Krishna Gangu, Raghav Agarwal, Shalu Jain, and Sangeet Vashishtha. “DevOps and Continuous Delivery in Cloud Based CDN Architectures.” International Research Journal of Modernization in Engineering, Technology and Science 2(10):1083. doi: https://www.irjmets.com
• Viswanatha Prasad, Rohan, Imran Khan, Satish Vadlamani, Dr. Lalit Kumar, Prof. (Dr) Punit Goel, and Dr. S P Singh. “Blockchain Applications in Enterprise Security and Scalability.” International Journal of General Engineering and Technology 9(1):213-234.
• Prasad, Rohan Viswanatha, Priyank Mohan, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. “Microservices Transition Best Practices for Breaking Down Monolithic Architectures.” International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 9(4):57–78.
• Afroz Shaik, Rahul Arulkumaran, Ravi Kiran Pagidi, Dr S P Singh, Prof. (Dr) Sandeep Kumar, Shalu Jain. Utilizing Python and PySpark for Automating Data Workflows in Big Data Environments. Iconic Research And Engineering Journals Volume 5 Issue 4 2021 Page 153-174.
• Ramalingam, Balachandar, Abhijeet Bajaj, Priyank Mohan, Punit Goel, Satendra Pal Singh, and Arpit Jain. 2021. Advanced Visualization Techniques for Real-Time Product Data Analysis in PLM. International Journal of General Engineering and Technology (IJGET) 10(2):61–84.
• Tirupathi, Rajesh, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Prof. (Dr.) Sangeet Vashishtha, and Shalu Jain. 2021. Enhancing SAP PM with IoT for Smart Maintenance Solutions. International Journal of General Engineering and Technology (IJGET) 10(2):85–106. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Das, Abhishek, Krishna Kishor Tirupati, Sandhyarani Ganipaneni, Er. Aman Shrivastav, Prof. (Dr) Sangeet Vashishtha, and Shalu Jain. 2021. Integrating Service Fabric for High-Performance Streaming Analytics in IoT. International Journal of General Engineering and Technology (IJGET) 10(2):107–130. doi:10.1234/ijget.2021.10.2.107.
• Govindarajan, Balaji, Aravind Ayyagari, Punit Goel, Ravi Kiran Pagidi, Satendra Pal Singh, and Arpit Jain. 2021. Challenges and Best Practices in API Testing for Insurance Platforms. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 1(3):89–107. https://www.doi.org/10.58257/IJPREMS40.
• Govindarajan, Balaji, Abhishek Tangudu, Om Goel, Phanindra Kumar Kankanampati, Arpit Jain, and Lalit Kumar. 2021. Testing Automation in Duck Creek Policy and Billing Centers. International Journal of Applied Mathematics & Statistical Sciences 11(2):1-12.
• Govindarajan, Balaji, Abhishek Tangudu, Om Goel, Phanindra Kumar Kankanampati, Prof. (Dr.) Arpit Jain, and Dr. Lalit Kumar. 2021. Integrating UAT and Regression Testing for Improved Quality Assurance. International Journal of General Engineering and Technology (IJGET) 10(1):283–306.
• Pingulkar, Chinmay, Archit Joshi, Indra Reddy Mallela, Satendra Pal Singh, Shalu Jain, and Om Goel. 2021. AI and Data Analytics for Predictive Maintenance in Solar Power Plants. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 1(3):52–69. doi: 10.58257/IJPREMS41.
• Pingulkar, Chinmay, Krishna Kishor Tirupati, Sandhyarani Ganipaneni, Aman Shrivastav, Sangeet Vashishtha, and Shalu Jain. 2021. Developing Effective Communication Strategies for Multi-Team Solar Project Management. International Journal of General Engineering and Technology (IJGET) 10(1):307–326.
• Priyank Mohan, Satish Vadlamani, Ashish Kumar, Om Goel, Shalu Jain, and Raghav Agarwal. (2021). Automated Workflow Solutions for HR Employee Management. International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 1(2), 139–149. https://doi.org/10.58257/IJPREMS21
• Priyank Mohan, Nishit Agarwal, Shanmukha Eeti, Om Goel, Prof. (Dr.) Arpit Jain, and Prof. (Dr.) Punit Goel. (2021). The Role of Data Analytics in Strategic HR Decision-Making. International Journal of General Engineering and Technology, 10(1), 1-12. ISSN (P): 2278–9928; ISSN (E): 2278–9936
• Krishnamurthy, Satish, Archit Joshi, Indra Reddy Mallela, Dr. Satendra Pal Singh, Shalu Jain, and Om Goel. “Achieving Agility in Software Development Using Full Stack Technologies in Cloud-Native Environments.” International Journal of General Engineering and Technology 10(2):131–154. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Dharuman, N. P., Dave, S. A., Musunuri, A. S., Goel, P., Singh, S. P., and Agarwal, R. “The Future of Multi Level Precedence and Pre-emption in SIP-Based Networks.” International Journal of General Engineering and Technology (IJGET) 10(2): 155–176. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Imran Khan, Rajas Paresh Kshirsagar, Vishwasrao Salunkhe, Lalit Kumar, Punit Goel, and Satendra Pal Singh. (2021). KPI-Based Performance Monitoring in 5G O-RAN Systems. International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 1(2), 150–167. https://doi.org/10.58257/IJPREMS22
• Imran Khan, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr. Satendra Pal Singh, Prof. (Dr.) Punit Goel, and Om Goel. (2021). Real-Time Network Troubleshooting in 5G O-RAN Deployments Using Log Analysis. International Journal of General Engineering and Technology, 10(1).
• Ganipaneni, Sandhyarani, Krishna Kishor Tirupati, Pronoy Chopra, Ojaswin Tharan, Shalu Jain, and Sangeet Vashishtha. 2021. Real-Time Reporting with SAP ALV and Smart Forms in Enterprise Environments. International Journal of Progressive Research in Engineering Management and Science 1(2):168-186. doi: 10.58257/IJPREMS18.
• Ganipaneni, Sandhyarani, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Shalu Jain, and Ojaswin Tharan. 2021. Modern Data Migration Techniques with LTM and LTMOM for SAP S4HANA. International Journal of General Engineering and Technology 10(1):2278-9936.
• Dave, Saurabh Ashwinikumar, Krishna Kishor Tirupati, Pronoy Chopra, Er. Aman Shrivastav, Shalu Jain, and Ojaswin Tharan. 2021. Multi-Tenant Data Architecture for Enhanced Service Operations. International Journal of General Engineering and Technology.
• Dave, Saurabh Ashwinikumar, Nishit Agarwal, Shanmukha Eeti, Om Goel, Arpit Jain, and Punit Goel. 2021. Security Best Practices for Microservice-Based Cloud Platforms. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 1(2):150–67. https://doi.org/10.58257/IJPREMS19.
• Jena, Rakesh, Satish Vadlamani, Ashish Kumar, Om Goel, Shalu Jain, and Raghav Agarwal. 2021. Disaster Recovery Strategies Using Oracle Data Guard. International Journal of General Engineering and Technology 10(1):1-6. doi:10.1234/ijget.v10i1.12345.
• Jena, Rakesh, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Satendra Pal Singh, Punit Goel, and Om Goel. 2021. Cross-Platform Database Migrations in Cloud Infrastructures. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 1(1):26–36. doi: 10.xxxx/ijprems.v01i01.2583-1062.
• Sivasankaran, Vanitha, Balasubramaniam, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Shakeb Khan, and Aman Shrivastav. (2021). Enhancing Customer Experience Through Digital Transformation Projects. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12):20. Retrieved September 27, 2024 (https://www.ijrmeet.org).
• Balasubramaniam, Vanitha Sivasankaran, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and Aman Shrivastav. (2021). Using Data Analytics for Improved Sales and Revenue Tracking in Cloud Services. International Research Journal of Modernization in Engineering, Technology and Science 3(11):1608. doi:10.56726/IRJMETS17274.
• Dharuman, Narain Prithvi, Sandhyarani Ganipaneni, Chandrasekhara Mokkapati, Om Goel, Lalit Kumar, and Arpit Jain. “Microservice Architectures and API Gateway Solutions in Modern Telecom Systems.” International Journal of Applied Mathematics & Statistical Sciences 11(2): 1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Prasad, Rohan Viswanatha, Rakesh Jena, Rajas Paresh Kshirsagar, Om Goel, Arpit Jain, and Punit Goel. 2022. "Optimizing DevOps Pipelines for Multi-Cloud Environments." International Journal of Computer Science and Engineering (IJCSE) 11(2):293–314.
• Sayata, Shachi Ghanshyam, Sandhyarani Ganipaneni, Rajas Paresh Kshirsagar, Om Goel, Prof. (Dr.) Arpit Jain, and Prof. (Dr.) Punit Goel. Automated Solutions for Daily Price Discovery in Energy Derivatives. International Journal of Computer Science and Engineering (IJCSE).
• Akisetty, Antony Satya Vivek Vardhan, Priyank Mohan, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. 2022. "Real-Time Fraud Detection Using PySpark and Machine Learning Techniques." International Journal of Computer Science and Engineering (IJCSE) 11(2):315–340.
• Bhat, Smita Raghavendra, Priyank Mohan, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. 2022. "Scalable Solutions for Detecting Statistical Drift in Manufacturing Pipelines." International Journal of Computer Science and Engineering (IJCSE) 11(2):341–362.
• Abdul, Rafa, Ashish Kumar, Murali Mohana Krishna Dandu, Punit Goel, Arpit Jain, and Aman Shrivastav. 2022. "The Role of Agile Methodologies in Product Lifecycle Management (PLM) Optimization." International Journal of Computer Science and Engineering 11(2):363–390.
• Balachandar, Ramalingam, Sivaprasad Nadukuru, Saurabh Ashwinikumar Dave, Om Goel, Arpit Jain, and Lalit Kumar. 2022. Using Predictive Analytics in PLM for Proactive Maintenance and Decision-Making. International Journal of Progressive Research in Engineering Management and Science 2(1):70–88. doi:10.58257/IJPREMS57.
• Ramalingam, Balachandar, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Sangeet Vashishtha, and Shalu Jain. 2022. Reducing Supply Chain Costs Through Component Standardization in PLM. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-10.
• Tirupathi, Rajesh, Sneha Aravind, Hemant Singh Sengar, Lalit Kumar, Satendra Pal Singh, and Punit Goel. 2022. Integrating AI and Data Analytics in SAP S/4 HANA for Enhanced Business Intelligence. International Journal of Computer Science and Engineering (IJCSE) 12(1):1–24.
• Tirupathi, Rajesh, Ashish Kumar, Srinivasulu Harshavardhan Kendyala, Om Goel, Raghav Agarwal, and Shalu Jain. 2022. Automating SAP Data Migration with Predictive Models for Higher Data Quality. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(8):69.
• Tirupathi, Rajesh, Sneha Aravind, Ashish Kumar, Satendra Pal Singh, Om Goel, and Punit Goel. 2022. Improving Efficiency in SAP EPPM Through AI-Driven Resource Allocation Strategies. International Journal of Current Science (IJCSPUB) 13(4):572.
• Tirupathi, Rajesh, Archit Joshi, Indra Reddy Mallela, Shalu Jain, and Om Goel. 2022. Enhancing Data Privacy in Machine Learning with Automated Compliance Tools. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-10. doi:10.1234/ijamss.2022.12345.
• Tirupathi, Rajesh, Sivaprasad Nadukuru, Saurabh Ashwini Kumar Dave, Om Goel, Prof. (Dr.) Arpit Jain, and Dr. Lalit Kumar. 2022. AI-Based Optimization of Resource-Related Billing in SAP Project Systems. International Journal of Applied Mathematics and Statistical Sciences 11(2):1-12.
• Das, Abhishek, Nishit Agarwal, Shyama Krishna Siddharth Chamarthy, Om Goel, Punit Goel, and Arpit Jain. 2022. Control Plane Design and Management for Bare-Metal-as-a-Service on Azure. International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 2(2):51–67. doi:10.58257/IJPREMS74.
• Govindarajan, Balaji, Abhishek Tangudu, Om Goel, Phanindra Kumar Kankanampati, Arpit Jain, and Lalit Kumar. 2022. Testing Automation in Duck Creek Policy and Billing Centers. International Journal of Applied Mathematics & Statistical Sciences 11(2):1-12.
• 8. Kendyala, Srinivasulu Harshavardhan, Abhijeet Bajaj, Priyank Mohan, Prof. (Dr.) Punit Goel, Dr. Satendra Pal Singh, and Prof. (Dr.) Arpit Jain. (2022). Exploring Custom Adapters and Data Stores for Enhanced SSO Functionality. International Journal of Applied Mathematics and Statistical Sciences, 11(2): 1–10. ISSN (P): 2319-3972; ISSN (E): 2319-3980.
Ramachandran, Ramya, Sivaprasad Nadukuru, Saurabh Ashwinikumar Dave, Om Goel, Arpit Jain, and Lalit Kumar. (2022). Streamlining Multi-System Integrations Using Oracle Integration Cloud (OIC). International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 2(1): 54–69. doi: 10.58257/IJPREMS59.
Ramachandran, Ramya, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Prof. (Dr) Sangeet Vashishtha, and Shalu Jain. (2022). Advanced Techniques for ERP Customizations and Workflow Automation. International Journal of Applied Mathematics and Statistical Sciences, 11(2): 1–10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Priyank Mohan, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Lalit Kumar, and Arpit Jain. (2022). Improving HR Case Resolution through Unified Platforms. International Journal of Computer Science and Engineering (IJCSE), 11(2), 267–290.
• Priyank Mohan, Nanda Kishore Gannamneni, Bipin Gajbhiye, Raghav Agarwal, Shalu Jain, and Sangeet Vashishtha. (2022). Optimizing Time and Attendance Tracking Using Machine Learning. International Journal of Research in Modern Engineering and Emerging Technology, 12(7), 1–14.
• Priyank Mohan, Ravi Kiran Pagidi, Aravind Ayyagari, Punit Goel, Arpit Jain, and Satendra Pal Singh. (2022). Employee Advocacy Through Automated HR Solutions. International Journal of Current Science (IJCSPUB), 14(2), 24. https://www.ijcspub.org
• Priyank Mohan, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr. Satendra Pal Singh, Prof. (Dr.) Punit Goel, and Om Goel. (2022). Continuous Delivery in Mobile and Web Service Quality Assurance. International Journal of Applied Mathematics and Statistical Sciences, 11(1): 1-XX. ISSN (P): 2319-3972; ISSN (E): 2319-3980
• Imran Khan, Satish Vadlamani, Ashish Kumar, Om Goel, Shalu Jain, and Raghav Agarwal. (2022). Impact of Massive MIMO on 5G Network Coverage and User Experience. International Journal of Applied Mathematics & Statistical Sciences, 11(1): 1-xx. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Ganipaneni, Sandhyarani, Sivaprasad Nadukuru, Swetha Singiri, Om Goel, Pandi Kirupa Gopalakrishna, and Prof. (Dr.) Arpit Jain. 2022. Customization and Enhancements in SAP ECC Using ABAP. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(1):1-10. ISSN (P): 2319–3972; ISSN (E): 2319–3980.
• Dave, Saurabh Ashwinikumar, Ravi Kiran Pagidi, Aravind Ayyagari, Punit Goel, Arpit Jain, and Satendra Pal Singh. 2022. Optimizing CICD Pipelines for Large Scale Enterprise Systems. International Journal of Computer Science and Engineering 11(2):267–290. doi: 10.5555/2278-9979.
• Balasubramaniam, Vanitha Sivasankaran, Archit Joshi, Krishna Kishor Tirupati, Akshun Chhapola, and Shalu Jain. (2022). The Role of SAP in Streamlining Enterprise Processes: A Case Study. International Journal of General Engineering and Technology (IJGET) 11(1):9–48.
• Krishnamurthy, Satish, Nanda Kishore Gannamneni, Rakesh Jena, Raghav Agarwal, Sangeet Vashishtha, and Shalu Jain. “Real-Time Data Streaming for Improved Decision-Making in Retail Technology.” International Journal of Computer Science and Engineering 12(2):517–544.
• Mahaveer Siddagoni Bikshapathi, Sandhyarani Ganipaneni, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Prof. (Dr.) Arpit Jain. 2023. "Leveraging Agile and TDD Methodologies in Embedded Software Development." Iconic Research And Engineering Journals Volume 7 Issue 3, 457-477.
• Rajkumar Kyadasu, Sandhyarani Ganipaneni, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Prof. (Dr.) Arpit Jain. 2023. "Leveraging Kubernetes for Scalable Data Processing and Automation in Cloud DevOps." Iconic Research And Engineering Journals Volume 7 Issue 3, 546-571.
• Hrishikesh Rajesh Mane, Vanitha Sivasankaran Balasubramaniam, Ravi Kiran Pagidi, Dr. S P Singh, Prof. (Dr.) Sandeep Kumar, Shalu Jain. 2023. "Optimizing User and Developer Experiences with Nx Monorepo Structures." Iconic Research And Engineering Journals Volume 7 Issue 3, 572-595.
• Krishnamurthy, Satish, Abhijeet Bajaj, Priyank Mohan, Punit Goel, Satendra Pal Singh, and Arpit Jain. “Microservices Architecture in Cloud-Native Retail Solutions: Benefits and Challenges.” International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(8):21. Retrieved October 17, 2024 (https://www.ijrmeet.org).
• Krishnamurthy, Satish, Ramya Ramachandran, Imran Khan, Om Goel, Prof. (Dr.) Arpit Jain, and Dr. Lalit Kumar. “Developing Scalable Recommendation Engines Using AI For E-Commerce Growth.” International Journal of Current Science 13(4):594.
• Rohan Viswanatha Prasad, Arth Dave, Rahul Arulkumaran, Om Goel, Dr. Lalit Kumar, Prof. (Dr.) Arpit Jain. 2023. "Integrating Secure Authentication Across Distributed Systems." Iconic Research And Engineering Journals Volume 7 Issue 3, Pages 498–516.
• Antony Satya Vivek Vardhan Akisetty, Ashish Kumar, Murali Mohana Krishna Dandu, Prof. (Dr.) Punit Goel, Prof. (Dr.) Arpit Jain; Er. Aman Shrivastav. 2023. "Automating ETL Workflows with CI/CD Pipelines for Machine Learning Applications." Iconic Research And Engineering Journals Volume 7 Issue 3, Pages 478–497.
• Rafa Abdul, Aravind Ayyagari, Krishna Kishor Tirupati, Prof. (Dr.) Sandeep Kumar, Prof. (Dr.) MSR Prasad, Prof. (Dr.) Sangeet Vashishtha. 2023. "Automating Change Management Processes for Improved Efficiency in PLM Systems." Iconic Research And Engineering Journals Volume 7 Issue 3, Pages 517–545.
• Gaikwad, Akshay, Srikanthudu Avancha, Vijay Bhasker Reddy Bhimanapati, Om Goel, Niharika Singh, and Raghav Agarwal. “Predictive Maintenance Strategies for Prolonging Lifespan of Electromechanical Components.” International Journal of Computer Science and Engineering (IJCSE) 12(2):323–372. ISSN (P): 2278–9960; ISSN (E): 2278–9979. © IASET.
• Dharuman, Narrain Prithvi, Aravind Sundeep Musunuri, Viharika Bhimanapati, S. P. Singh, Om Goel, and Shalu Jain. “The Role of Virtual Platforms in Early Firmware Development.” International Journal of Computer Science and Engineering (IJCSE) 12(2):295–322. https://doi.org/ISSN2278–9960.
• Gaikwad, Akshay, Dasaiah Pakanati, Dignesh Kumar Khatri, Om Goel, Dr. Lalit Kumar, and Prof. Dr. Arpit Jain. “Reliability Estimation and Lifecycle Assessment of Electronics in Extreme Conditions.” International Research Journal of Modernization in Engineering, Technology, and Science 6(8):3119. Retrieved October 24, 2024 (https://www.irjmets.com).
• Dharuman, Narrain Prithvi, Srikanthudu Avancha, Vijay Bhasker Reddy Bhimanapati, Om Goel, Niharika Singh, and Raghav Agarwal. “Multi Controller Base Station Architecture for Efficient 2G 3G Network Operations.” International Journal of Research in Modern Engineering and Emerging Technology 12(10):106. ISSN: 2320-6586. Online International, Refereed, Peer-Reviewed & Indexed Monthly Journal. www.ijrmeet.org
• Tirupathi, Rajesh, Sneha Aravind, Hemant Singh Sengar, Lalit Kumar, Satendra Pal Singh, and Punit Goel. 2023. Integrating AI and Data Analytics in SAP S/4 HANA for Enhanced Business Intelligence. International Journal of Computer Science and Engineering (IJCSE) 12(1):1–24.
• Tirupathi, Rajesh, Ashish Kumar, Srinivasulu Harshavardhan Kendyala, Om Goel, Raghav Agarwal, and Shalu Jain. 2023. Automating SAP Data Migration with Predictive Models for Higher Data Quality. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(8):69.
• Tirupathi, Rajesh, Sneha Aravind, Ashish Kumar, Satendra Pal Singh, Om Goel, and Punit Goel. 2023. Improving Efficiency in SAP EPPM Through AI-Driven Resource Allocation Strategies. International Journal of Current Science (IJCSPUB) 13(4):572.
• Das, Abhishek, Abhijeet Bajaj, Priyank Mohan, Punit Goel, Satendra Pal Singh, and Arpit Jain. 2023. Scalable Solutions for Real-Time Machine Learning Inference in Multi-Tenant Platforms. International Journal of Computer Science and Engineering (IJCSE) 12(2):493–516.
• Das, Abhishek, Ramya Ramachandran, Imran Khan, Om Goel, Arpit Jain, and Lalit Kumar. 2023. GDPR Compliance Resolution Techniques for Petabyte-Scale Data Systems. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(8):95.
• Das, Abhishek, Balachandar Ramalingam, Hemant Singh Sengar, Lalit Kumar, Satendra Pal Singh, and Punit Goel. 2023. Designing Distributed Systems for On-Demand Scoring and Prediction Services. International Journal of Current Science 13(4):514.
• Das, Abhishek, Srinivasulu Harshavardhan Kendyala, Ashish Kumar, Om Goel, Raghav Agarwal, and Shalu Jain. 2023. Architecting Cloud-Native Solutions for Large Language Models in Real-Time Applications. International Journal of Worldwide Engineering Research 2(7):1-17.
• 2. Kendyala, Srinivasulu Harshavardhan, Ashvini Byri, Ashish Kumar, Satendra Pal Singh, Om Goel, and Punit Goel. (2023). Implementing Adaptive Authentication Using Risk-Based Analysis in Federated Systems. International Journal of Computer Science and Engineering, 12(2): 401–430.
• Kendyala, Srinivasulu Harshavardhan, Archit Joshi, Indra Reddy Mallela, Satendra Pal Singh, Shalu Jain, and Om Goel. (2023). High Availability Strategies for Identity Access Management Systems in Large Enterprises. International Journal of Current Science, 13(4): 544. doi:10.IJCSP23D1176.
• Ramachandran, Ramya, Satish Vadlamani, Ashish Kumar, Om Goel, Raghav Agarwal, and Shalu Jain. (2023). Data Migration Strategies for Seamless ERP System Upgrades. International Journal of Computer Science and Engineering (IJCSE), 12(2): 431–462.
• Ramachandran, Ramya, Nishit Agarwal, Shyamakrishna Siddharth Chamarthy, Om Goel, Punit Goel, and Arpit Jain. (2023). Best Practices for Agile Project Management in ERP Implementations. International Journal of Current Science (IJCSPUB), 13(4): 499.
• Ramalingam, Balachandar, Satish Vadlamani, Ashish Kumar, Om Goel, Raghav Agarwal, and Shalu Jain. (2023). Implementing Digital Product Threads for Seamless Data Connectivity across the Product Lifecycle. International Journal of Computer Science and Engineering (IJCSE), 12(2): 463–492.
• Ramalingam, Balachandar, Nishit Agarwal, Shyamakrishna Siddharth Chamarthy, Om Goel, Punit Goel, and Arpit Jain. (2023). Utilizing Generative AI for Design Automation in Product Development. International Journal of Current Science (IJCSPUB), 13(4): 558. doi:10.12345/IJCSP23D1177.
• Vanitha Sivasankaran Balasubramaniam, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2023). Effective Risk Mitigation Strategies in Digital Project Management. Innovative Research Thoughts, 9(1), 538–567. https://doi.org/10.36676/irt.v9.i1.1500
• Ganipaneni, Sandhyarani, Rajas Paresh Kshirsagar, Vishwasrao Salunkhe, Pandi Kirupa Gopalakrishna, Punit Goel, and Satendra Pal Singh. 2023. Advanced Techniques in ABAP Programming for SAP S/4HANA. International Journal of Computer Science and Engineering 12(2):89–114. ISSN (P): 2278–9960; ISSN (E): 2278–9979.
• Byri, Ashvini, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Satendra Pal Singh, Punit Goel, and Om Goel. 2023. Pre-Silicon Validation Techniques for SoC Designs: A Comprehensive Analysis. International Journal of Computer Science and Engineering (IJCSE) 12(2):89–114. ISSN (P): 2278–9960; ISSN (E): 2278–9979.
• Mallela, Indra Reddy, Satish Vadlamani, Ashish Kumar, Om Goel, Pandi Kirupa Gopalakrishna, and Raghav Agarwal. 2023. Deep Learning Techniques for OFAC Sanction Screening Models. International Journal of Computer Science and Engineering (IJCSE) 12(2):89–114. ISSN (P): 2278–9960; ISSN (E): 2278–9979
• Dave, Arth, Jaswanth Alahari, Aravind Ayyagari, Punit Goel, Arpit Jain, and Aman Shrivastav. 2023. Privacy Concerns and Solutions in Personalized Advertising on Digital Platforms. International Journal of General Engineering and Technology, 12(2):1–24. IASET. ISSN (P): 2278–9928; ISSN (E): 2278–9936.
• Saoji, Mahika, Ojaswin Tharan, Chinmay Pingulkar, S. P. Singh, Punit Goel, and Raghav Agarwal. 2023. The Gut-Brain Connection and Neurodegenerative Diseases: Rethinking Treatment Options. International Journal of General Engineering and Technology (IJGET), 12(2):145–166.
• Saoji, Mahika, Siddhey Mahadik, Fnu Antara, Aman Shrivastav, Shalu Jain, and Sangeet Vashishtha. 2023. Organoids and Personalized Medicine: Tailoring Treatments to You. International Journal of Research in Modern Engineering and Emerging Technology, 11(8):1. Retrieved October 14, 2024 (https://www.ijrmeet.org).
• Kumar, Ashish, Archit Joshi, FNU Antara, Satendra Pal Singh, Om Goel, and Pandi Kirupa Gopalakrishna. 2023. Leveraging Artificial Intelligence to Enhance Customer Engagement and Upsell Opportunities. International Journal of Computer Science and Engineering (IJCSE), 12(2):89–114.
• Chamarthy, Shyamakrishna Siddharth, Pronoy Chopra, Shanmukha Eeti, Om Goel, Arpit Jain, and Punit Goel. 2023. Real-Time Data Acquisition in Medical Devices for Respiratory Health Monitoring. International Journal of Computer Science and Engineering (IJCSE), 12(2):89–114.
• Mane, H. R., Kumar, A., Dandu, M. M. K., Goel, P. (Dr) P., Jain, P. A., & Shrivastav, E. A. 2024. "Micro Frontend Architecture With Webpack Module Federation: Enhancing Modularity Focusing On Results And Their Implications." Journal of Quantum Science and Technology (JQST), 1(4), Nov(25–57). Retrieved from https://jqst.org/index.php/j/article/view/95.
• Bisetty, S. S. S. S., Chamarthy, S. S., Balasubramaniam, V. S., Prasad, P. (Dr) M., Kumar, P. (Dr) S., & Vashishtha, P. (Dr) S. 2024. "Analyzing Vendor Evaluation Techniques for On-Time Delivery Optimization." Journal of Quantum Science and Technology (JQST), 1(4), Nov(58–87). Retrieved from https://jqst.org/index.php/j/article/view/96.
• Bisetty, Sanyasi Sarat Satya Sukumar, Aravind Ayyagari, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2024. "Automating Invoice Verification through ERP Solutions." International Journal of Research in Modern Engineering and Emerging Technology 12(5): 131. Retrieved from https://www.ijrmeet.org.
• Tirupathi, R., Ramachandran, R., Khan, I., Goel, O., Jain, P. A., & Kumar, D. L. (2024). Leveraging Machine Learning for Predictive Maintenance in SAP Plant Maintenance (PM). Journal of Quantum Science and Technology (JQST), 1(2), 18–55. Retrieved from https://jqst.org/index.php/j/article/view/7
• Abhishek Das, Sivaprasad Nadukuru, Saurabh Ashwini kumar Dave, Om Goel, Prof.(Dr.) Arpit Jain, & Dr. Lalit Kumar. (2024). N Optimizing Multi-Tenant DAG Execution Systems for High-Throughput Inference. Darpan International Research Analysis, 12(3), 1007–1036. https://doi.org/10.36676/dira.v12.i3.139
• Das, A., Gannamneni, N. K., Jena, R., Agarwal, R., Vashishtha, P. (Dr) S., & Jain, S. (2024). Implementing Low-Latency Machine Learning Pipelines Using Directed Acyclic Graphs. Journal of Quantum Science and Technology (JQST), 1(2), 56–95. Retrieved from https://jqst.org/index.php/j/article/view/8
• Prasad, Rohan Viswanatha, Aravind Ayyagari, Ravi Kiran Pagidi, S. P. Singh, Sandeep Kumar, and Shalu Jain. 2024. "AI-Powered Data Lake Implementations: Improving Analytics Efficiency." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 12(5):1.
• Prasad, R. V., Ganipaneni, S., Nadukuru3, S., Goel, O., Singh, N., & Jain, P. A. 2024. "Event-Driven Systems: Reducing Latency in Distributed Architectures." Journal of Quantum Science and Technology (JQST), 1(3), Aug(1–19).
• Akisetty, Antony Satya Vivek Vardhan, Rakesh Jena, Rajas Paresh Kshirsagar, Om Goel, Arpit Jain, and Punit Goel. 2024. "Leveraging NLP for Automated Customer Support with Conversational AI Agents." International Journal of Research in Modern Engineering and Emerging Technology 12(5).
• Akisetty, A. S. V. V., Ayyagari, A., Pagidi, R. K., Singh, D. S. P., Kumar, P. (Dr.) S., & Jain, S. 2024. "Optimizing Marketing Strategies with MMM (Marketing Mix Modeling) Techniques." Journal of Quantum Science and Technology (JQST), 1(3), Aug(20–36).
• Kar, Arnab, Ashvini Byri, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Arpit Jain. Climate-Aware Investing: Integrating ML with Financial and Environmental Data. International Journal of Research in Modern Engineering and Emerging Technology 12(5).
• Kar, A., Chamarthy, S. S., Tirupati, K. K., Kumar, P. (Dr) S., Prasad, P. (Dr) M., & Vashishtha, P. (Dr) S. Social Media Misinformation Detection NLP Approaches for Risk. Journal of Quantum Science and Technology (JQST), 1(4), Nov(88–124).
• Sayata, Shachi Ghanshyam, Rahul Arulkumaran, Ravi Kiran Pagidi, Dr. S. P. Singh, Prof. (Dr.) Sandeep Kumar, and Shalu Jain. Developing and Managing Risk Margins for CDS Index Options. International Journal of Research in Modern Engineering and Emerging Technology 12(5):189.
• Sayata, S. G., Byri, A., Nadukuru, S., Goel, O., Singh, N., & Jain, P. A. Impact of Change Management Systems in Enterprise IT Operations. Journal of Quantum Science and Technology (JQST), 1(4), Nov(125–149).
• Garudasu, S., Arulkumaran, R., Pagidi, R. K., Singh, D. S. P., Kumar, P. (Dr) S., & Jain, S. Integrating Power Apps and Azure SQL for Real-Time Data Management and Reporting. Journal of Quantum Science and Technology (JQST), 1(3), Aug(86–116).