Akisetty ASVV, Ayyagari A, Pagidi RK, Singh DSP, Kumar P (Dr) S, Jain S. Optimizing Marketing Strategies with MMM (Marketing Mix Modeling) Techniques. JQST [Internet]. 2024 Aug. 1 [cited 2026 Jan. 17];1(3):Aug(20-36). Available from: https://jqst.org/index.php/j/article/view/88